PENGARUH MOTIVASI BEROLAHRAGA DAN PELAYANAN GYM TERHADAP KEPUTUSAN MENJADI MEMBER BARU GRIP AND BARS GYM

DIMAS AFRIANTO, . (2021) PENGARUH MOTIVASI BEROLAHRAGA DAN PELAYANAN GYM TERHADAP KEPUTUSAN MENJADI MEMBER BARU GRIP AND BARS GYM. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi berolahraga terhadap keputusan menjadi member baru grip and bars, serta untuk mengetahui pengaruh pelayanan terhadap keputusan menjadi member baru grip and bars gym dan mengetahui pengaruh motivasi berolahraga dan pelayanan gym terhadap keputusan menjadi member baru grip and bars. Pengambilan data dilakukan pada bulan Juli 2021 dengan cara menyebar angket online ke responden. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan kausal. Populasi dalam penelitian ini adalah anggota grip and bars gym non member. Teknik pengujian hipotesis yang dilakukan dalam penelitian ini menggunakan teknik analisis statistika uji regresi linear sederhana, koefisien korelasi, dan uji t. dan regresi ganda, korelasi ganda serta Uji F. Analisa data dalam penelitian ini menggunakan korelasi regresi sederhana dan dilanjutkan dengan uji t untuk hipotesis 1 dan 2, untuk hipotesis 3 menggunakan Teknik uji f pada taraf signifikan α = 0,05. Berdasarkan hasil analisis menunjukkan bahwa nilai koefisien variabel motivasi berolahraga sebesar 0,644, diketahui thitung<ttabel (5,949 > 2,009), dan tingkat signifikasi 0,000>0,05 jadi dapat dikatakan Ho1 ditolak dan Ha1 diterima. Artinya bahwa motivasi berolahraga berpengaruh terhadap keputusan menjadi member baru. Untuk hipotesis ke 2, berdasarkan hasil analisis menunjukan bahwa nilai koefisien variabel pelayanan gym sebesar 0,586 dan diketahui thitung<ttabel (5,109 > 2,009), dan tingkat signifikasi 0,000>0,05 jadi dapat dikatakan Ho1 ditolak Ha1 diterima. Artinya bahwa pelayanan gym berpengaruh terhadap keputusan menjadi member baru. Dan dapat diketahui terdapat pengaruh secara bersama-sama antara variabel motivasi berolahraga dan pelayanan gym terhadap keputusan menjadi member baru grip and bars gym dengan thitung<ttabel (5,949 > 2,009), dan tingkat signifikasi 0,000>0,05 jadi dapat dikatakan Ho1 ditolak dan Ha1 diterima. Artinya bahwa motivasi berolahraga berpengaruh terhadap keputusan menjadi member baru. This study aims to find out the influence of exercise motivation on the decision to become a new member of grip and bars, as well as to know the influence of service on the decision to become a new member of grip and bars and to know the influence of motivation to exercise and gym services limited to the decision to become a new member of grip and bars. . Data collection was conducted in July 2021 by spreading online questionnaires to respondents. The research method used in this study is quantitative method with causal approach. The population in this study was non-member gym grip and bars members. The hypothesis testing techniques performed in this study used statistical analysis techniques of simple linear regression tests, correlation coefficients, and t. and double regression tests, double correlations and F. Tests. Data analysis in this study using simple regression correlation and continued with t test for hypothesis 1 and 2 , For hypothesis 3 using f test technique at a significant level α = 0.05. . Based on the results of the analysis showed that the value of the coefficient of motivational variables exercised by 0.644. known tcalculate<ttable (5,949 > 2,009), and signification rate 0.000>0.05 so it can be said Ho1 rejected Ha1 diterima. Which means that the motivation of exercising affects the decision to become a new member. For the 2nd hypothesis based on the results of the analysis showed that the value of the coefficient of gym service variables is 0.586 and known tcalculate<ttable (5,109 > 2,009), and signification rate 0.000>0.05 so it can be said Ho1 rejected Ha1 received. Which means that gym services affect the decision to become a new member. And it can be known that there is a mutual influence between the variables of motivation to exercise and gym service to the decision to become a new member of grip and bars gym with tcount<ttable (5,949 > 2,009), and signification rate of 0.000>0.05 so it can be said Ho1 rejected Ha1 received. Which means that the motivation of exercising affects the decision to become a new member.

Item Type:	Thesis (Sarjana)
Additional Information:	Dr.Heni Widyaningsih, M.SE ; Dr.Ratiyono, MMSI
Subjects:	Bahasa dan Kesusastraan > Bahasa Inggris Bahasa dan Kesusastraan > Bahasa Indonesia Manajemen > Manajemen Pemasaran Olah Raga dan Seni Pertunjukan > Olah Raga Dalam Ruangan
Divisions:	FIO > Ilmu Keolahragaan
Depositing User:	Users 11239 not found.
Date Deposited:	25 Aug 2021 01:54
Last Modified:	25 Aug 2021 01:54
URI:	http://repository.unj.ac.id/id/eprint/17205

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