STRATEGI LEMBAGA BIMBINGAN BELAJAR MEMPERTAHANKAN PENDAPATAN DALAM MENGHADAPI MASA PANDEMI COVID-19

NURMA SAFITRI, . (2021) STRATEGI LEMBAGA BIMBINGAN BELAJAR MEMPERTAHANKAN PENDAPATAN DALAM MENGHADAPI MASA PANDEMI COVID-19. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text COVER.pdf Download (86kB)
	Text Abstrak dan Abstract.pdf Download (31kB)
	Text LEMBAR PENGESAHAN.pdf Download (305kB)
	Text LEMBAR PERNYATAAN ORISINALITAS.pdf Download (471kB)
	Text LEMBAR PUBLIKASI.pdf Download (418kB)
	Text Kata Pengantar.pdf Download (141kB)
	Text Daftar Isi.pdf Download (108kB)
	Text BAB 1.pdf Download (272kB)
	Text BAB 2.pdf Restricted to Registered users only Download (172kB) | Request a copy
	Text BAB 3.pdf Restricted to Registered users only Download (361kB) | Request a copy
	Text BAB 4.pdf Download (141kB)
	Text DAFTAR PUSTAKA.pdf Download (204kB)
	Text LAMPIRAN.pdf Restricted to Registered users only Download (979kB) | Request a copy
	Text DAFTAR RIWAYAT HIDUP.pdf Restricted to Registered users only Download (99kB) | Request a copy

Abstract

Nurma Safitri, Strategi Lembaga Bimbingan Belajar Mempertahankan Pendapatan Dalam Menghadapi Masa Pandemi Covid-19 (Studi Pada Lembaga Bimbingan Belajar Latis Private, di Depok Jawa Barat). Skripsi. Jakarta: Program Studi Pendidikan Ilmu Pengetahuan Sosial, Fakultas Ilmu Sosial, Universitas Negeri Jakarta, 2021. Penelitian ini bertujuan untuk mengetahui strategi yang digunakan oleh lembaga bimbingan belajar Latis Private dalam mempertahankan pendapatan di masa pandemi covid-19. Metodologi penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data yang digunakan adalah wawancara, studi pustaka, dan observasi. Metode dalam analisis data yang digunakan adalah reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian ini menunjukkan strategi yang digunakan oleh lembaga Latis Private ialah penetrasi pasar berupa sosial media, strategi pengembangan produk jasa berupa (a) program private online (b) kebijakan penerapan protokol kesehatan dan (c) program Latis Supercamp UI, dan strategi pengembangan pasar berupa pembukaan cabang. Kata Kunci: Pandemi, Covid-19, Strategi, Intensive, Bimbingan Belajar, Latis Private Nurma Safitri, Strategy for Tutoring Institutions to Maintain Income in Facing the Covid-19 Pandemic Period (Study at Latis Private Tutoring Institutions, in Depok, West Java). Script. Jakarta: Social Science Education Study Program, Faculty of Social Sciences, University of Jakarta. 2021. This study aims to determine the strategies used by Latis Private tutoring institutions in order to maintain income during the covid-19 pandemic. The research methodology used is a qualitative approach with data collection techniques used are library research, interviews, and observation. The methods in data analysis used are data reduction, data presentation and conclusion drawing. The results of this study indicate that the strategy used by the Latis Private institution is a market penetration in the form of social media, product development strategies in the form of (a) private online programs (b) policies for implementing health protocols and (c) the Latis Supercamp UI program, and market development strategies in the form of branch opening KEY WORD: Pandemic, Covid-19, Strategi, Intensive, Course, Latis Private

Item Type:	Thesis (Sarjana)
Additional Information:	1 ) Martini, S.H, M.H ; 2 ) Saipiatuddin, S.Pd, M.Si
Subjects:	Ilmu Sosial > Komunitas Sosial, Ras dan Kelompok
Divisions:	FIS > S1 Pendidikan IPS
Depositing User:	Users 10798 not found.
Date Deposited:	26 Aug 2021 03:50
Last Modified:	26 Aug 2021 03:50
URI:	http://repository.unj.ac.id/id/eprint/17398

Actions (login required)

View Item