PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP CUSTOMER SATISFACTION E-WALLET DANA

HASTI OKTAFIANI, . (2021) PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP CUSTOMER SATISFACTION E-WALLET DANA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk : (1) mengetahui pengaruh positif dan signifikan antara perceived ease of use terhadap customer satisfaction, (2) mengetahui pengaruh positif dan signifikan antara perceived usefulness terhadap customer satisfaction. Populasi dalam penelitian ini merupakan pengguna e-wallet Dana khusus yang menggunakan Dana dalam enam bulan terakhir dan berdomisili di DKI Jakarta. Teknik pengambilan sampel menggunakan purposive sampling dengan sampel sebanyak 222 orang. Analisis data menggunakan IBM SPSS 22.0. Hasil penelitian menunjukan : (1) perceived ease of use berpengaruh positif dan signifikan terhadap customer satisfaction (2) perceived usfulness berpengaruh positif dan signifikan terhadap customer satisfaction. This study aims to: (1) determine the positive and significant influence between perceived ease of use on customer satisfaction, (2) determine the positive and significant influence between perceived usefulness on customer satisfaction. The population in this study are special Dana e-wallet users who have used Dana in the last six months and are domiciled in DKI Jakarta. The sampling technique used purposive sampling with a sample of 222 people. Data analysis using IBM SPSS 22.0. The results showed: (1) perceived ease of use had a positive and significant effect on customer satisfaction (2) perceived usefulness had a positive and significant effect on customer satisfaction.

Item Type:	Thesis (Sarjana)
Additional Information:	1. Dr. Corry Yohana, M.M 2. Dra. Basrah Saidani, M.Si
Subjects:	Manajemen > Manajemen , Business Manajemen > Pendidikan, Riset Penelitian Bisnis Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Pendidikan Tata Niaga
Depositing User:	Users 10679 not found.
Date Deposited:	29 Aug 2021 05:08
Last Modified:	29 Aug 2021 05:08
URI:	http://repository.unj.ac.id/id/eprint/18386

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