SIMBOLISASI GAYA HIDUP KONSUMTIF REMAJA DI JAKAKRTA DALAM KARYA SENI INSTALASI

TIRTA PANDITIO AZURI, . (2021) SIMBOLISASI GAYA HIDUP KONSUMTIF REMAJA DI JAKAKRTA DALAM KARYA SENI INSTALASI. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Konsumtivisme sudah menjadi gaya hidup kebanyakan remaja di Jakarta, gaya hidup tersebut terjadi karena faktor Globalisasi dan modernisasi, secara personal juga terdapat faktor internal dan eksternal. Jakarta sebagai salah satu kota metropolitan menjadi faktor yang mendukung terjadinya gaya hidup konsumtif, industri hiburan berkembang dan menyebar dengan cepat ditambah lagi dengan perkembangan teknologi mempermudah produsen dan brand-brand memasang iklan. Banyaknya remaja yang menerapkan gaya hidup konsumtif ini menyebabkan perubahan sifat emosional, pada masa remaja emosi cenderung tidak stabil dan sensitif. Kotler dan Amstrong (dalam Putri, 2013) mengemukakan faktor-faktor yang mempengaruhi gaya hidup konsumtif adalah faktor budaya (serangkaian nilai perilaku, referensi perilaku melalui proses sosialisasi serta interaksi terhadap lingkungannya), faktor sosial (kelompok referensi), faktor pribadi (usia, pekerjaan, dan status sosial ekonomi), faktor psikologi (motivasi, emosi, persepsi, dan sikap). Seringkali remaja berusaha meningkatkan status sosial mereka dengan membeli barang�barang mewah dan berlebihan. Suyasa dan Fransisca (dalam Rosyid, Lina dan Rosyid 1977) bahwa perilaku konsumtif adalah Tindakan membeli barang bukan untuk mencukupi kebutuhan tetapi untuk memenuhi keinginan, yang dilakukan secara berlebihan sehingga menimbulkan pemborosan dan inefisiensi biaya. Penciptaan karya instalasi ini sebagai media reflektif bagi penulis dan masyarakat untuk memperhatikan gaya hidup konsumtif. Karya berupa Seni Instalasi dengan interes bentuk figuratif, interes seni reflektif, dan prinsip estetik kontemporer diciptakan menggunakan medium seni resin dan found object melalui representasi gaya hidup konsumtif yang pernah dan penulis perhatikan. Gaya hidup konsumtif ini cenderung membuat remaja menjadi tidak pernah puas dan individualistis. ************** Consumptionism has become the lifestyle of most teenagers in Jakarta, this lifestyle occurs because of globalization and modernization factors, personally there are also internal and external factors. Jakarta as one of the metropolitan cities is a factor that supports the consumptive lifestyle, the entertainment industry is growing and spreading rapidly coupled with technological developments making it easier for producers and brands to place advertisements. The number of teenagers who implemented this consumptive lifestyle causes changes in emotional properties, their emotions tend to be unstable and sensitive. Kotler and Armstrong (in Putri, 2013) suggest that the factors that influence the consumptive lifestyle are cultural factors (a series of behavioral values, behavioral references through the process of socialization and interaction with the environment), social factors (reference groups), personal factors (age, occupation, and socioeconomic status), psychological factors (motivation, emotion, perception, and attitude). The teenagers often try to improve their social status by buying luxury and excessive goods. Suyasa and Fransisca (in Rosyid, Lina and Rosyid 1977) mentioned that consumptive behavior is the act of buying goods that is not to fulfill needs but to fulfill ones’ desires, which is done excessively, causing waste and cost inefficiency. This installation work as a reflective medium for writers and the public to pay attention to the consumptive lifestyle. Featured in the form of installation art with figurative forms, interest in reflective art, and contemporary aesthetic principles were created using the medium of resin cast and found objects through representations of the consumptive lifestyle that the author has observed and experienced. This consumptive lifestyle tends to make teenagers insatiable and individualistic

Item Type:	Thesis (Sarjana)
Additional Information:	1). Jeong Ok Jeon, BFA., MFA ; 2). Aprina Murwanti, S.Ds., Ph.D
Subjects:	Kesenian > Seni Rupa, Fotografi
Divisions:	FBS > S1 Pendidikan Seni Rupa
Depositing User:	Users 12018 not found.
Date Deposited:	03 Sep 2021 09:59
Last Modified:	03 Sep 2021 09:59
URI:	http://repository.unj.ac.id/id/eprint/18701

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