STRATEGI PEMASARAN TELUR ASIN DI MASA PANDEMI COVID-19(STUDI DESKRIPTIF: UD. SALSABILA)

ELLA YULIA RAHMAWATI, . (2022) STRATEGI PEMASARAN TELUR ASIN DI MASA PANDEMI COVID-19(STUDI DESKRIPTIF: UD. SALSABILA). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk memperoleh data mengenai Industri Telur Asin di Masa Pandemi (Studi Deskriptif di Desa Kersana Kabupaten Brebes). Penelitian dilakukan di Usaha Dagang (UD) Salsabila Desa Kersana Kabupaten Brebes selama lima bulan dari Agustus sampai dengan Desember 2021. Metode penelitian yang digunakan deskriptif dengan pendekatan kuantitatif, dengan teknik pengumpulan data melalui observasi, wawancara dan studi literatur. Populasi penelitian ini adalah pekerja di Usaha Dagang (UD) Salsabila dengan subjek penelitian sebanyak 30 orang. Hasil penelitian menyimpulkan bahwa industri telur asin sangat terdampak oleh adanya pandemi covid-19. Hal ini dikarenakan semakin menurunnya jumlah konsumen yang diakibatkan oleh covid-19. Hal ini menjadi pemicu berkurangnya jumlah produksi telur asin yang dilakukan di Usaha Dagang Salsabila. This study aims to obtain data on the Salted Egg Industry during the Pandemic (Descriptive Study in Kersana Village, Brebes Regency). The research was conducted at UD. Salsabila, Kersana Village, Brebes Regency for five months from August to December 2021. The research method used was descriptive with a quantitative approach, with data collection techniques through observation, interviews and literature studies. The population of this study were workers at UD. Salsabila with as many as 30 research subjects. The results of the study concluded that the salted egg industry was greatly affected by the COVID-19 pandemic. This is due to the decreasing number of consumers caused by Covid-19. This is the trigger for the reduced amount of salted egg production carried out at UD Salsabila.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr.Desy Safitri, M.Si. ; 2). Sujarwo, M.Pd
Subjects:	Ilmu Sosial > Ilmu Sosial (Umum) Ilmu Sosial > Industri, Buruh, Produksi
Divisions:	FIS > S1 Pendidikan IPS
Depositing User:	Users 13309 not found.
Date Deposited:	22 Feb 2022 06:42
Last Modified:	22 Feb 2022 06:42
URI:	http://repository.unj.ac.id/id/eprint/22505

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