LITERASI KEUANGAN TERHADAP PERILAKU IMPULSIVE BUYING ONLINE FOOD DELIVERY PADA REMAJA

FATHYA FAKHIRA KHAIRUNNISA, . (2022) LITERASI KEUANGAN TERHADAP PERILAKU IMPULSIVE BUYING ONLINE FOOD DELIVERY PADA REMAJA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan teradap perilaku impulsive buying online food delivery remaja di SMA Negeri 6 Bogor. Penelitian ini dilaksanakan di SMA Negeri 6 Bogor dari bulan Agustus-November 2021. Metode penelitian ini menggunakan metode survei. Populasi pada penelitian ini adalah siswa kelas X, XI, XII SMA Negeri 6 Bogor pengguna aplikasi layanan online food delivery dengan jumlah sampel 225 responden. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah proportionate random sampling berdasarkan siswa pengguna aplikasi layanan online food delivery. Berdasarkan hasil korelasi dengan taraf signifikansi 0,05, koefisien korelasi literasi keuangan teradap perilaku impulsive buying online food delivery remaja menunjukan angka -0,731. Sedangkan nilai signifikansi regresi Fhitung (251,892) > Ftabel (3,88) yang artinya terdapat pengaruh negatif signifikan literasi keuangan terhadap perilaku impulsive buying online food delivery. Literasi keuangan memberikan sumbangan efektif sebesar 53,43% terhadap perilaku impulsive buying online food delivery remaja. This study aims to analyze the effect of financial literacy on the impulsive buying behavior of online food delivery teenagers at SMA Negeri 6 Bogor. This research was conducted at SMA Negeri 6 Bogor from August to November 2021. This research method uses a survey method. The population in this study were students of class 10, 11 12 SMA Negeri 6 Bogor users of online food delivery service applications with a total sample of 225 respondents. The sampling technique used in this study was proportionate random sampling by student whose uses online food delivery application. Based on the results of the correlation with a significance level of 0.05, the correlation coefficient of financial literacy on the impulsive buying behavior of online food delivery on teenagers shows the number -0.731. While the regression significance value is F-count (251,892) > F-table (3.88) which means that there is a negative significant influence of financial literacy on impulsive buying behavior online food delivery. Financial literacy provides an effective contribution of 53,43% to the impulsive buying behavior of online food delivery teenagers.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dra. Nurlaila A.M., M.Kes ; 2). Prastiti Laras Nugraheni, M.Si
Subjects:	Ilmu Sosial > Teori Ekonomi Ilmu Sosial > Keuangan Ilmu Sosial > Kesejahteraan Keluarga Manajemen > Perilaku Konsumen
Divisions:	FT > S1 Pendidikan Kesejahteraan Keluarga
Depositing User:	Users 13597 not found.
Date Deposited:	01 Mar 2022 06:14
Last Modified:	01 Mar 2022 06:14
URI:	http://repository.unj.ac.id/id/eprint/23062

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