MEMPREDIKSI KEPUASAN DAN NIAT PELANGGAN UNTUK MELAKUKAN KUNJUNGAN ULANG KEPADA COFFEE SHOP LOKAL BERKONSEP INDUSTRIAL DI JAKARTA

BAGAS MUFHTIE HAIFA, . (2022) MEMPREDIKSI KEPUASAN DAN NIAT PELANGGAN UNTUK MELAKUKAN KUNJUNGAN ULANG KEPADA COFFEE SHOP LOKAL BERKONSEP INDUSTRIAL DI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan penulisan penelitian ini ialah untuk menguji pengaruh: 1) Service quality terhadap revisit intention. 2) Service quality terhadap customer satisfaction. 3) Food quality terhadap revisit intention. 4) Food quality terhadap customer satisfaction. 5) Customer satisfaction terhadap revisit intention. 6) Variety of menu terhadap customer satisfaction. 7)Variety of menu terhadap revisit intention. 8) Café atmosphere terhadap customer satisfaction. 9) Café atmosphere terhadap revisit intention. Metode pengumpulan data menggunakan survei dengan instrument berupa kuisioner yang disebarkan secara online. Responden adalah mereka yang berdomisili di DKI Jakarta serta pernah melakukan pembelian dan kunjungan terhadap coffee shop lokal berkonsep industrial. Sebanyak 246 responden terlibat, data dianalisis menggunakan SPSS versi 26 dan SEM (Structural Equation Modeling) dari software AMOS versi 26 untuk mengelola data dan menganalisis data hasil penelitian. Hasil penelitian ini berdasarkan hipotesisnya menunjukkan bahwa hipotesis service quality terhadap revisit intention diterima dan signifikan, service quality terhadap customer satisfaction diterima dan signifikan, food quality terhadap revisit intention diterima dan signifikan, food quality terhadap customer satisfaction diterima dan signifikan, customer satisfaction terhadap revisit intention diterima dan signifikan, variety of menu terhadap customer satisfaction diterima dan signifikan, variety of menu terhadap revisit intention diterima dan signifikan, café atmosphere terhadap customer satisfaction diterima dan signifikan, café atmosphere terhadap revisit intention diterima dan signifikan. The purpose of this research is to examine the effect of: 1) Service quality on revisit intention. 2) Service quality on customer satisfaction. 3) Food quality on revisit intention. 4) Food quality on customer satisfaction. 5) Customer satisfaction on revisit intention. 6) Variety of menu on customer satisfaction. 7) Variety of menu on revisit intention. 8) Café atmosphere on customer satisfaction. 9) Café atmosphere on revisit intention. The data collection method used a survey with an instrument in the form of a questionnaire distributed online. Respondents are those who live in DKI Jakarta and have made purchases and visits to local coffee shop with industrial concepts. A total of 246 respondents were involved, the data were analyzed using SPSS version 26 and SEM (Structural Equation Modeling) from AMOS software version 26 to manage data and analyze research data. The results of this study based on the hypothesis indicate that the hypothesis of service quality on revisit intention is accepted and significant, service quality on customer satisfaction is accepted and significant, food quality on revisit intention is accepted and significant, food quality on customer satisfaction is accepted and significant, customer satisfaction on revisit intention is accepted. and significant, variety of menu on customer satisfaction is accepted and significant, variety of menu on revisit intention is accepted and significant, café atmosphere on customer satisfaction is accepted and significant, café atmosphere on revisit intention is accepted and significant.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, M.Si., Ph.D 2). Shandy Aditya, BIB, MPBS
Subjects:	Manajemen > Manajemen , Business Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Manajemen
Depositing User:	Users 14646 not found.
Date Deposited:	12 Jul 2022 02:56
Last Modified:	12 Jul 2022 02:56
URI:	http://repository.unj.ac.id/id/eprint/31701

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