PENGARUH E-SERVICE QUALITY DAN E-PROMOTION TERHADAP REPURCHASE DECISION MELALUI PERCEIVED VALUE SEBAGAI VARIABEL INTERVENING PADA APLIKASI FOOD DELIVERY

ANISYA TIARA ISNAINI, . (2022) PENGARUH E-SERVICE QUALITY DAN E-PROMOTION TERHADAP REPURCHASE DECISION MELALUI PERCEIVED VALUE SEBAGAI VARIABEL INTERVENING PADA APLIKASI FOOD DELIVERY. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh langsung variabel e-service quality, e-promotion, dan perceived value terhadap repurchase decision. Serta pengaruh tidak langsung variabel e-service quality dan e-promotion terhadap repurchase decision melalui perceived value sebagai variabel intervening. Penelitian ini menggunakan pendekatan kuantitatif dan metode pengumpulan data menggunakan metode survei dengan instrumen berupa kuesioner. Objek penelitian adalah 260 pengguna aplikasi McDelivery yang berdomisili di wilayah JABODETABEK, berusia 17 tahun ke atas, pernah melihat/menggunakan promosi online McDelivery dalam kurun waktu enam bulan terakhir, dan pernah menggunakan aplikasi McDelivery untuk berbelanja minimal dua kali dalam kurun waktu enam bulan terakhir. Teknik analisis data menggunakan software SPSS dan analisis SEM menggunakan software LISREL untuk mengolah dan menganalisis data hasil penelitian. Hasil uji hipotesis menunjukkan bahwa: (1) e-service quality berpengaruh terhadap repurchase decision; (2) e-promotion berpengaruh terhadap repurchase decision; (3) e-service quality berpengaruh terhadap repurchase decision melalui perceived value; (4) e-promotion berpengaruh terhadap repurchase decision melalui perceived value; (5) e-service quality berpengaruh terhadap perceived value; (6) e-promotion berpengaruh terhadap perceived value; (7) perceived value berpengaruh terhadap repurchase decision. The purpose of this study was to analysis the direct effect of e-service quality, e-promotion, and perceived value variables on repurchase decision. As well as the indirect effect between e-service quality and e-promotion on repurchase decision through perceived value as an intervening variable. The research uses a quantitative approach and the data collection method uses a survey method with an instrument like a questionnaire. The object of research is 260 users of the McDelivery application who are domiciled in the JABODETABEK area, aged 17 years and over, have seen/used McDelivery online promotions in the last six months, and have used the McDelivery application to shop at least twice in the last six months. The data analysis technique used SPSS software and SEM analysis used LISREL software to process and analyze the research data. The results of the hypothesis test show that: (1) e-service quality affects repurchase decision; (2) e-promotion affects repurchase decision; (3) e-service quality affects repurchase decision through perceived value; (4) e-promotion affects repurchase decision through perceived value; (5) e-service quality affects perceived value; (6) e-promotion affects perceived value; (7) perceived value affects repurchase decision.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Mohamad Rizan, M.M. ; 2). Ika Febrilia, S.E., M.M.
Subjects:	Manajemen > Manajemen , Business Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Manajemen
Depositing User:	Users 14661 not found.
Date Deposited:	27 Jul 2022 05:55
Last Modified:	27 Jul 2022 05:55
URI:	http://repository.unj.ac.id/id/eprint/32063

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