FENOMENA INVESTASI KEUANGAN DIGITAL : CRYPTOCURRENCY SEBAGAI ARENA INVESTASI KEUANGAN DIGITAL DI KALANGAN MAHASISWA GENERASI Z DI JAKARTA BARAT

DICKY SURYA, . (2022) FENOMENA INVESTASI KEUANGAN DIGITAL : CRYPTOCURRENCY SEBAGAI ARENA INVESTASI KEUANGAN DIGITAL DI KALANGAN MAHASISWA GENERASI Z DI JAKARTA BARAT. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mendeskripsikan kontestasi dan social skill para aktor dalam mendorong generasi Z melakukan investasi keuangan digital di Jakarta Barat. Di dalamnya membahas mengenai konteks perkembangan cryptocurrency , pengaruh social skill, serta kontestasi. Dalam penelitian ini, peneliti menggunakan teori arena yang dikembangkan oleh Neil Fligstein. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Penelitian dilakukan pada bulan Maret sampai Mei 2022. Teknik pengumpulan data melalui kajian literatur, wawancara mendalam, dan observasi. Informan dalam penelitian ini adalah lima orang generasi Z investor cryptocurrency yang berdomisili di Jakarta Barat. Peneliti melakukan proses triangulasi melalui metode wawancara kepada para aktor incumbent. Hasil penelitian ini adalah analisis mengenai pengaruh social skill dari incumbent dalam mempengaruhi challenger dalam berinvestasi cryptocurrency . Aktor incumbent berusaha mempengaruhi aktor challenger dengan menjanjikan keuntungan yang menarik. Aktor challenger dapat melakukan perlawanan terhadap perintah incumbent. Selain itu, sesama aktor incumbent dan challenger pun dapat saling melakukan kontestasi. ***** This study aims to describe the contestation and social skills of the actors in encouraging Generation Z to invest in digital finance in West Jakarta. In it discusses the context of the development of cryptocurrencies, the influence of social skills, and contestation. In this study, researchers used the arena theory developed by Neil Fligstein. This research uses a case study approach. The research was conducted from March to May 2022. The data collection technique was through literature review, in-depth interviews, and observation. The informants in this study are five generation Z cryptocurrency investors who are domiciled in West Jakarta. The researcher carried out the triangulation process through the interview method to the incumbent actors. The result of this study is an analysis of the effect of shareholder social skills in influencing challengers to invest in cryptocurrency. Incumbent actors try to influence opposing actors by promising attractive profits. Challenging actors can fight against the incumbent's orders. In addition, fellow incumbent and challenger actors can contest each other.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Asep Suryana M.Si 2). Marista Christina Shally Kabelen, S.Fil., M.Hum
Subjects:	Ilmu Sosial > Teori Ekonomi Ilmu Sosial > Perdagangan, e-commerce Ilmu Sosial > Keuangan Ilmu Sosial > Sosiologi
Divisions:	FIS > S1 Sosiologi
Depositing User:	Users 15875 not found.
Date Deposited:	13 Sep 2022 01:51
Last Modified:	13 Sep 2022 01:51
URI:	http://repository.unj.ac.id/id/eprint/34523

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