PERAN JARINGAN SOSIAL UNTUK STRATEGI MEMPERTAHANKAN HOME INDUSTRY Studi Kasus: (Home Industry Boneka di Bekasi, Jawa Barat)

INDAH INDRI HARYANI, . (2020) PERAN JARINGAN SOSIAL UNTUK STRATEGI MEMPERTAHANKAN HOME INDUSTRY Studi Kasus: (Home Industry Boneka di Bekasi, Jawa Barat). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

[img] Text
COVER.pdf.pdf
Download (763kB)
[img] Text
BAB 1.pdf.pdf
Download (565kB)
[img] Text
BAB 2.pdf.pdf
Restricted to Registered users only
Download (560kB) | Request a copy
[img] Text
BAB 4.pdf.pdf
Restricted to Registered users only
Download (336kB) | Request a copy
[img] Text
BAB 3.pdf.pdf
Restricted to Registered users only
Download (804kB) | Request a copy
[img] Text
BAB 5.pdf.pdf
Download (227kB)
[img] Text
DAFTAR PUSTAKA.pdf.pdf
Download (143kB)
[img] Text
LAMPIRAN.pdf.pdf
Download (532kB)

Abstract

ABSTRAK Indah Indri Haryani. Peran Jaringan Sosial Untuk Strategi Mempertahankan Home Industry (Studi Kasus: Home Industry boneka di Bekasi). Skripsi. Jakarta: Program Studi Pendidikan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta 2020. Penelitian ini secara garis besar memiliki dua tujuan utama. Pertama, mengkaji tentang bagaimana proses terbentuknya jaringan sosial home industry boneka. Kedua, mengkaji tentang bagaimana peran jaringan sosial yang terjadi pada home industry boneka. Penelitian ini menggunakan pendekatan kualitatif. Hasil dalam penelitian ini menggunakan teknik pengumpulan data berupa wawancara mendalam, observasi, studi pustaka, dan dokumentasi. Penelitian ini dilakukan dari bulan Februari sampai bulan Mei 2019. Lokasi penelitian berada di daerah Bekasi, Jawa Barat tepatnya di home industry boneka daerah Rawalumbu dan Bantar Gebang. Subjek penelitian ini terdiri dari 11 orang informan. Informan dari penelitian ini diantaranya merupakan pendiri dari Himpunan Industri Pengrajin Boneka dan Jasa Bordir, pengusaha usaha home industry boneka dan jasa bordir, para karyawan yang berkerja di home industry boneka dan jasa bordir, dan pembeli boneka di home industry boneka. Pada penelitian ini menggunakan teori jaringan sosial ikatan kuat oversocialized dan ikatan lemah undersocialized oleh tokoh Mark Granovetter. Hasil penelitian ini menunjukkan bahwa pentingnya peran jaringan sosial di dalam mendirikan usaha home industry. Melalui Himpunan Industri Pengrajin Boneka dan Jasa Bordir (HIBAS), menjadikan para pengusaha boneka dan jasa bordir mempunyai berbagai jaringan, jaringan dengan sesama pengusaha home industry boneka, jaringan dengan pemasok bahan baku, dan jaringan dengan konsumen. Apabila home industry boneka membutuhkan jasa bordir untuk membordir bonekanya sesuai dengan keinginan konsumen, home industry boneka membutuhkan bahan baku dan mereka sudah memiliki jaringan sosial. Para pengusaha home industry boneka saling bertukar informasi mengenai harga pasar, saling membantu satu sama lainnya dalam proses membangun home industry boneka. Adanya jaringan sosial antar pengusaha home industry boneka harus dilandasi dengan kepercayaan, karena kepercayaan sangatlah penting di dalam mendirikan usaha. Di dalam jaringan sosial terdapat hubungan-hubungan sosial dan interaksi sosial. Jaringan sosial memiliki ikatan kuat oversocialized dan ikatan lemah undersocialized. Home industry boneka, memiliki ikatan yang kuat oversocialized dengan sesama pengusaha home industry boneka, dengan pemasok bahan baku dan juga kepada konsumen. Ikatan yang lemah undersocialized dengan konsumen yang hanya sementara berkunjung ke home industry boneka untuk membeli produk boneka. Kata Kunci: Jaringan Sosial, Home Industry, Himpunan Industri Pengrajin Boneka dan Jasa Bordir  ABSTRACT Indah Indri Haryani. The Role of Social Networks for Strategies to Maintain Home Industry (Case Study: Puppet Home Industry in Bekasi). Undergraduate Thesis. Jakarta: Sociology Education Study Program, Faculty of Social Sciences, Jakarta State University 2020. This research outlines two main objectives. First, it examines the process of forming a puppet home industry social network. Secondly, it examines the role of social networking in the doll industry. This research uses a qualitative approach. The results in this study use data collection techniques in the form of in-depth interviews, observation, literature study, and documentation. This research was conducted from February to May 2019. The research location was in the area of Bekasi, West Java, precisely in the puppet home industry of Rawalumbu and Bantar Gebang. The subjects of this study consisted of 11 informants. The informants of this study include the founders of the Dolls Crafts Industry and Embroidery Services Industry, dolls and home service industry entrepreneurs, employees who work in the dolls home industry and embroidery services, and doll buyers in the dolls home industry. In this study the social network theory uses oversocialized strong ties and undersocialized weak ties by Mark Granovetter. The results of this study indicate that the importance of the role of social networks in setting up home industry businesses. Through the Dolls Crafts and Embroidery Services Industry Association (HIBAS), making dolls and embroidery service entrepreneurs have various networks, networks with fellow dolls home industry entrepreneurs, networks with suppliers of raw materials, and networks with consumers. If the dolls home industry needs embroidery services to embroider their dolls according to the wishes of the consumers, the dolls home industry needs raw materials and they already have a social network. The dolls home industry entrepreneurs exchange information about market prices, helping one another with the process of building a dolls home industry. The existence of a social network between dolls home industry entrepreneurs must be based on trust, because trust is very important in establishing a business. In social networks there are social relations and social interactions. Social networks have oversocialized strong ties and undersocialized weak ties. The doll home industry, has strong oversocialized ties with fellow dolls home industry entrepreneurs, with suppliers of raw materials and also to consumers. A weak bond is undersocialized with consumers who only temporarily visit the dolls home industry to buy doll products. Keywords: Social Networks, Home Industry, Puppet Craftsmen Industry Association and Embroidery Services

Item Type: Thesis (Sarjana)
Additional Information: 1). Rusfadia Saktiyanti Jahja, M.Si. ; 2). Devi Septiandini, M.Pd
Subjects: Ilmu Sosial > Sosiologi
Bahasa dan Kesusastraan > Bahasa Indonesia
Divisions: FIS > S1 Pendidikan Sosiologi
Depositing User: Users 312 not found.
Date Deposited: 17 Feb 2020 13:29
Last Modified: 17 Feb 2020 13:29
URI: http://repository.unj.ac.id/id/eprint/3460

Actions (login required)

View Item View Item
repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.