PENGARUH DESTINATION IMAGE DAN TOURIST EXPERIENCE TERHADAP REVISIT INTENTION MELALUI TOURIST SATISFACTION SEBAGAI VARIABEL MEDIASI (STUDI KASUS: DESA WISATA CISEENG)

AJKIANI NURFA, . (2023) PENGARUH DESTINATION IMAGE DAN TOURIST EXPERIENCE TERHADAP REVISIT INTENTION MELALUI TOURIST SATISFACTION SEBAGAI VARIABEL MEDIASI (STUDI KASUS: DESA WISATA CISEENG). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Studi Penelitian ini memiliki tujuan untuk mengetahui lebih lanjut tentang pengaruh destination image dan pengalaman wisatawan terhadap revisit intention melalui kepuasan wisatawan sebagai variabel mediasi pada studi kasus Desa Wisata Ciseeng. Keempat variabel tersebut diuji untuk menarik kesimpulan. Penelitian ini menggunakan pendekatan kuantitatif dengan SEM (structural equation model). Data primer dikumpulkan melalui kuesioner dengan skala likert yang mencerminkan penilaian sangat setuju hingga sangat tidak setuju. Populasi dalam penelitian adalah wisatawan jabodetabek yang memiliki kriteria berkunjung minimal dua kali dalam dua tahun terakhir dan berusia 17 tahun ke atas. Metode purposive sampling dipilih untuk menguji tiap variabel, diperoleh tidak kurang dari 215 responden. Hasil penelitian ini menunjukkan bahwa destination image dan tourist experience secara signifikan berpengaruh langsung terhadap tourist satisfaction, variabel destination image, tourist experience, dan tourist satisfaction secara signifikan berpengaruh terhadap revisit intention. Namun, destination image dan tourist experience memiliki pengaruh tidak langsung terhadap revisit intention dengan dimediasi oleh variabel tourist satisfaction. Kata Kunci: Destination Image, Tourist Experience, Tourist Satisfaction, Revisit Intention. *** The purpose of this study is to determine the influence of destination image and tourist experience on return intention through tourist satisfaction as a mediating variable in the case study of Ciseeng Tourism Village. All four variables were tested to draw conclusions. This study uses a quantitative approach with SEM (Structural Equation Model). Primary data was collected through a questionnaire with a Likert scale which reflects the assessment of strongly agree to disagree strongly. The population in this study are Jabodetabek tourists who have the criteria of visiting at least twice in the last two years and are aged 17 years and over. A purposive sampling method was selected to test each variable, which obtained no less than 215 respondents. The results of this study indicate that destination image and tourist experience have a significant direct effect on tourist satisfaction, destination image variables, tourist experience, and tourist satisfaction have a significant effect on the intention to return. However, the image of the destination and the experience of tourists have an indirect effect on the intention to return, which is mediated by the variable tourist satisfaction. Keywords: Destination Image, Tourist Experience, Tourist Satisfaction, Revisit Intention

Item Type:	Thesis (Sarjana)
Additional Information:	1). Andi Muhammad Sadat, SE., M.Si., Ph.D. ; 2). Dewi Agustin Pratama Sari, S.E., MSM.
Subjects:	Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Pendidikan Tata Niaga
Depositing User:	Users 17393 not found.
Date Deposited:	01 Mar 2023 06:19
Last Modified:	01 Mar 2023 06:19
URI:	http://repository.unj.ac.id/id/eprint/37605

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