FAKTOR-FAKTOR PENENTU NIAT BERKUNJUNG ULANG: STUDI PADA TURIS DI TAMAN SARI YOGYAKARTA

PUANA PUTRI MAHARANI, . (2023) FAKTOR-FAKTOR PENENTU NIAT BERKUNJUNG ULANG: STUDI PADA TURIS DI TAMAN SARI YOGYAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan penulisan penelitian ini ialah untuk menguji pengaruh: 1) Electronic word of mouth (e-WOM) terhadap perceived value. 2) Electronic word of mouth (e-WOM) terhadap destination image. 3) Electronic word of mouth (e-WOM) terhadap destination trust. 4) Perceived value terhadap revisit intention. 5) Destination image terhadap revisit intention. 6) Destination trust terhadap revisit intention. Metode pengumpulan data menggunakan survei dengan instrumen berupa kuesioner yang disebarkan secara online. Responden penelitian ini berusia 17-45 tahun, berdomisili di DKI Jakarta dan Yogyakarta, serta pernah mengunjungi Taman Sari Yogyakarta. Sebanyak 227 responden terlibat, data dianalisis menggunakan SPSS versi 25 dan SEM (Structural Equation Modeling) dengan software AMOS versi 24 untuk mengelola dan menganalisis data hasil penelitian. Hasil penelitian ini menunjukkan bahwa hipotesis pertama yaitu e-WOM berpengaruh positif dan signifikan terhadap perceived value diterima. Hipotesis kedua yaitu e-WOM berpengaruh positif dan signifikan terhadap destination image diterima. Hipotesis ketiga yaitu e-WOM berpengaruh positif dan signifikan terhadap destination trust diterima. Hipotesis keempat yaitu perceived value berpengaruh positif dan signifikan terhadap revisit intention diterima. Hipotesis kelima yaitu destination image berpengaruh positif dan signifikan terhadap revisit intention diterima. Hipotesis keenam yaitu destination trsut berpengaruh positif dan signifikan terhadap revisit intention ditolak. Kata Kunci: Destination image, Destination trust, Electronic word of mouth, Perceived value, Revisit intention *** The purpose of this research is to examine the effect of: 1) Electronic word of mouth (e-WOM) on perceived value. 2) Electronic word of mouth (e-WOM) on destination image. 3) Electronic word of mouth (e-WOM) on destination trust. 4) Perceived value on revisit intention. 5) Destination image on revisit intention. 6) Destination trust on revisit intention. The data collection method used a survey with an instrument in the form of questionnaires that are distributed online. Respondents in this study were aged 17-45 years, lived in DKI Jakarta and Yogyakarta, and had visited Taman Sari Yogyakarta. A total of 227 respondents were involved, data were analyzed using SPSS version 25 and SEM (Structural Equation Modeling) with AMOS software version 24 to manage and analyze research data. The results of this study indicate that the first hypothesis, namely e-WOM has a positive and significant effect on perceived value is accepted. The second hypothesis is that e-WOM has a positive and significant effect on the destination image being accepted. The third hypothesis is that e-WOM has a positive and significant effect on destination trust being accepted. The fourth hypothesis is that perceived value has a positive and significant effect on revisit intention being accepted. The fifth hypothesis is that destination image has a positive and significant effect on revisit intention being accepted. The sixth hypothesis is that destination trust has a positive and significant effect on revisit intention being rejected. Keywords: Destination image, Destination trust, Electronic word of mouth, Perceived value, Revisit intention

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, M.Si., Ph.D. ; 2). Dewi Agustin Pratama Sari, S.E., M.S.M.
Subjects:	Manajemen > Pendidikan, Riset Penelitian Bisnis Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Manajemen
Depositing User:	Users 19028 not found.
Date Deposited:	30 Aug 2023 02:01
Last Modified:	30 Aug 2023 02:01
URI:	http://repository.unj.ac.id/id/eprint/40227

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