PENGARUH PERSEPSI KUALITAS WEBSITE, ELECTRONIC WORD OF MOUTH, PERSEPSI MANFAAT DAN KEPERCAYAAN TERHADAP SIKAP BELANJA ONLINE PADA WEBSITE LAZADA DI DKI JAKARTA

SELLY GALIH OKTAVIA, . (2020) PENGARUH PERSEPSI KUALITAS WEBSITE, ELECTRONIC WORD OF MOUTH, PERSEPSI MANFAAT DAN KEPERCAYAAN TERHADAP SIKAP BELANJA ONLINE PADA WEBSITE LAZADA DI DKI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

ABSTRAK Selly Galih Oktavia, 2020: Pengaruh Persepsi Kualitas Website, Electronic Word of Mouth, Persepsi Manfaat dan Kepercayaan terhadap Sikap Belanja Online pada Website Lazada di DKI Jakarta. Skripsi, Jakarta: Program Studi S1 Manajemen, Fakultas Ekonomi, Universitas Negeri Jakarta. Tujuan penelitian ini adalah: 1) Untuk mengetahui pengaruh positif persepsi kualitas website Lazada terhadap persepsi manfaat, 2) Untuk mengetahui pengaruh positif persepsi kualitas website Lazada terhadap electronic word of mouth, 3) Untuk mengetahui pengaruh positif persepsi kualitas website Lazada terhadap kepercayaan, 4) Untuk mengetahui pengaruh positif persepsi kualitas website Lazada terhadap sikap belanja online, 5) Untuk mengetahui pengaruh positif electronic word of mouth terhadap kepercayaan, 6) Untuk mengetahui pengaruh positif persepsi manfaat terhadap sikap belanja online, 7) Untuk mengetahui pengaruh positif kepercayaan terhadap sikap belanja online, 8) Untuk mengetahui pengaruh positif persepsi manfaat terhadap electronic word of mouth. Metode pengumpulan data menggunakan metode survei dengan instrumen berupa kuesioner. Objek penelitian ini adalah 200 responden yang pernah melakukan aktifitas belanja online di website Lazada. Analisis data menggunakan SEM (Structural Equation Model) dari software AMOS versi 22 untuk mengolah dan menganalisa data hasil penelitian. Hasil penelitian menunjukkan bahwa semua hipotesis dalam penelitian ini diterima dengan nilai C.R ≥ 1.967 Kata Kunci: Persepsi Kualitas Website, Electronic Word of Mouth, Persepsi Manfaat, Kepercayaan, Sikap Terhadap Belanja Online. Lazada, SEM. ABSTRACT Selly Galih Oktavia, 2020: The Effect of Perceived Website Quality, Electronic Word of Mouth, Perceived Benefit and Trust towards Attitudes Online Shopping on Website Lazada in DKI Jakarta. Thesis, Jakarta: S1 Management Study Program, Faculty of Economics, Jakarta State University. The purpose of this study are: 1) To determine the positive effect of perceived website quality on website Lazada towards perceived benefit, 2) To determine the positive effect of perceived website quality on website Lazada towards electronic word of mouth, 3) To determine the positive effect of perceived website quality on website Lazada towards trust, 4) To determine the positive effect of perceived website quality on website Lazada towards attitudes online shopping, 5) To determine the positive effect of electronic word of mouth towards trust, 6) To determine the positive effect of perceived benefit towards attitudes online shopping, 7) To determine the positive effect of trust towards attitudes online shopping, 8) To determine the positive effect of perceived benefit towards electronic word of mouth. The data collection method uses a survey method with an instrument in the form of a questionnaire. The object of this study is 200 respondents who ever do online shopping on website Lazada. Data analysis uses SEM (Structural Equation Model) from AMOS version 22 software to process and analyze research data. The results showed that all hypotheses in this study were accepted with C.R ≥ 1.967. Keywords: Perceived Website Quality, Electronic Word of Mouth, Perceived Benefit, Trust, Attitudes Towards Online Shopping, Lazada, SEM.

Item Type: Thesis (Sarjana)
Additional Information: 1) Dr. Mohamad Rizan, M.M 2) Ika Febrilia, SE., M.M
Subjects: Manajemen > Manajemen Pemasaran
Manajemen > Perilaku Konsumen
Divisions: FE > S1 Manajemen
Depositing User: Users 1069 not found.
Date Deposited: 18 Mar 2020 12:33
Last Modified: 18 Mar 2020 12:33
URI: http://repository.unj.ac.id/id/eprint/4116

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