PENGARUH KUALITAS PELAYANAN DAN PROMOSI PENJUALAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN ONLINE TRAVEL AGENT DI JAKARTA

RHEYNALDY PANGGABEAN, . (2023) PENGARUH KUALITAS PELAYANAN DAN PROMOSI PENJUALAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN ONLINE TRAVEL AGENT DI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menemukan: 1) kualitas layanan berpengaruh positif terhadap kepuasan pelanggan Traveloka di Jakarta, 2) promosi penjualan berpengaruh positif terhadap kepuasan pelanggan Traveloka di Jakarta, 3) kualitas layanan berpengaruh positif terhadap loyalitas pelanggan Traveloka di Jakarta, 4) promosi penjualan berpengaruh positif terhadap loyalitas pelanggan Traveloka di Jakarta, 5) kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan Traveloka di Jakarta, 6) kualitas pelayanan berpengaruh positif terhadap loyalitas pelanggan melalui kepuasan pelanggan Traveloka di Jakarta, 7) promosi penjualan berpengaruh positif terhadap loyalitas pelanggan melalui kepuasan pelanggan Traveloka di Jakarta. Metode pengumpulan data menggunakan Google Forms. Sampel yang diambil sebanyak 200 responden. Subjek penelitian ini adalah pengguna pelanggan Traveloka di Jakarta. Metode analisis data menggunakan analisis deskriptif, uji validitas, reliabilitas, kecocokan, hipotesis, dan mediasi. *** This study aims to find: 1) service quality has a positive effect on Traveloka customer satisfaction in Jakarta, 2) sales promotion has a positive effect on Traveloka customer satisfaction in Jakarta, 3) service quality has a positive effect on Traveloka customer loyalty in Jakarta, 4) sales promotion has an effect positive effect on Traveloka customer loyalty in Jakarta, 5) customer satisfaction has a positive effect on Traveloka customer loyalty in Jakarta, 6) service quality has a positive effect on customer loyalty through Traveloka customer satisfaction in Jakarta, 7) sales promotions have a positive effect on customer loyalty through Traveloka customer satisfaction in Jakarta. The data collection method uses Google Forms. The samples taken were 200 respondents. The subjects of this research are Traveloka customers in Jakarta. Methods of data analysis using descriptive analysis, test the validity, reliability, suitability, hypothesis, and mediation

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof Corry Yohana, M.M. ; 2). Rahmi, S.E., M.S.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Pendidikan Tata Niaga
Depositing User:	Users 20293 not found.
Date Deposited:	07 Sep 2023 02:25
Last Modified:	07 Sep 2023 02:25
URI:	http://repository.unj.ac.id/id/eprint/41613

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