PENGARUH E-PERCEIVED VALUE & E-SERVICE QUALITY TERHADAP REPEAT PURCHASE INTENTION MELALUI E-SATISFACTION SEBAGAI VARIABEL MEDIASI: Studi Pada Pengguna Aplikasi Restoran di DKI Jakarta

BAGUS SETOAJI, . (2023) PENGARUH E-PERCEIVED VALUE & E-SERVICE QUALITY TERHADAP REPEAT PURCHASE INTENTION MELALUI E-SATISFACTION SEBAGAI VARIABEL MEDIASI: Studi Pada Pengguna Aplikasi Restoran di DKI Jakarta. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Bagus Setoaji: Pengaruh e-perceived value dan e-service quality terhadap repeat purchase intention melalui e-satisfaction sebagai variabel mediasi: studi pada pengguna aplikasi restoran di DKI Jakarta. Skripsi, Jakarta: Program Studi Manajemen, Fakultas Ekonomi, Universitas Negeri Jakarta. Tim Pembimbing: Prof. Dr. Mohamad Rizan, M.M. dan Dewi Agustin Pratama Sari, S.E., M.S.M. Tujuan dari disusunnya penelitian ini adalah untuk untuk mengetahui adanya pengaruh positif dan signifikan e-perceived value dan e-service quality terhadap repeat purchase intention melalui e-satisfaction sebagai variabel mediasi. Pengumpulan data dilakukan dengan metode angket atau kuesioner yang didistribusikan secara online melalui platform media sosial seperti whatsapp, instagram, dan twitter. Objek adalah responden yang berdomisili di DKI Jakarta dan berusia 17 tahun ke atas, serta responden yang pernah bertransaksi melalui aplikasi restoran minimal 1 dalam kurun waktu paling lama 1 tahun terakhir. Sampel yang digunakan pada penelitian ini berjumlah 303 orang pengguna aplikasi restoran. Penelitian ini menggunakan software SPSS versi 25 dan SEM (Structural Equation Model) dari software Lisrel 8.80 untuk melakukan proses analisis dan pengolahan data hasil penelitian. Adapun hasil yang didapatkan pada penelitian ini menunjukkan bahwa e-perceived value, e-service quality, e-satisfaction berpengaruh positif dan signifikan terhadap repeat purchase intention. Selain itu, e-perceived value dan e-service quality berpengaruh positif dan signifikan terhadap e-satisfaction. Serta, e-perceived value dan e-service quality berpengaruh positif dan signifikan terhadap repeat purchase intention melalui e-satisfaction sebagai variabel mediasi. Kata Kunci: E-Perceived Value, E-Service Quality, Repeat Purchase Intention, E-Satisfaction, Aplikasi Restoran. *********** Bagus Setoaji: The Influence of e-perceived value and e-service quality on repeat purchase intention through e-satisfaction as a mediating variable: study of restaurant application users in DKI Jakarta. Thesis, Jakarta: Management Study Program, Faculty of Economics, State University of Jakarta. Advisory team: Prof. Dr. Mohamad Rizan, M.M. and Dewi Agustin Pratama Sari, S.E., M.S.M. The purpose of writing this research is to test the positive and significant influence of e-perceived value and e-service quality on repeat purchase intention through e-satisfaction as a mediating variable. Data collection was carried out using a questionnaire method which was distributed online via social media platforms such as whatsapp, Instagram, and twitter. The study's objects are respondents who reside in DKI Jakarta and are above the ages of 17, as well as respondents who have transacted through restaurant applications at least once a year.. The sample used in this research was 303 restaurant application users. This research uses SPSS version 25 software and SEM (Structural Equation Model) from Lisrel 8.80 software to carry out the analysis and processing of research data. The result obtained in this research show that e-perceived value, e-service quality, e-satisfaction have a positive and significant effect on e-satisfaction. Also, e-perceived value and e-service quality have a positive and significant effect on repeat purchase intention through e-satisfaction as a mediating variable. Keyword: e-perceived value, e-service quality, repeat purchase intention, e-satisfaction, restaurant application.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof.Dr. Mohamad Rizan, M.M. ; 2). Dewi Agustin Pratama Sari, S.E.,M.S.M.
Subjects:	Manajemen > Manajemen , Business Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Manajemen
Depositing User:	Users 20926 not found.
Date Deposited:	10 Jan 2024 00:34
Last Modified:	10 Jan 2024 00:34
URI:	http://repository.unj.ac.id/id/eprint/43233

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