ANALISIS GAYA HIDUP MAHASISWA TATA RIAS SEBAGAI KONSUMEN PRODUK KOSMETIK

ANISAH NADYA, . (2024) ANALISIS GAYA HIDUP MAHASISWA TATA RIAS SEBAGAI KONSUMEN PRODUK KOSMETIK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dilakukan untuk menganalisa gaya hidup pada mahasiswa tata rias sebagai konsumen produk kosmetik. Dalam penelitian ini ditemukan masalah yaitu pertama melimpahnya penyedian barang perlu diimbangi dengan kemampuan kontrol diri, kedua yaitu pendidikan keuangan dikeluarga berpengaruh positif terhadap manajemen keuangan individu, ketiga fenomena gaya hidup hedonisme pada remaja, dan keempat mahasiswa pendidikan tata rias angkatan 2020 & 2021 Universitas Negeri Jakarta tertarik terhadap barang yang bermerek dan mahal. Metode yang digunakan pada penelitian ini adalah metode survey. Alat ukur pada penelitian ini menggunakan instrumen dengan total 17 butir soal. Sampel dalam penelitian ini diambil dari Mahasiswa Tata Rias UNJ menggunakan perhitungan rumus slovin dengan total 78 mahasiswa. Tahapan pada penelitian ini yang pertama yaitu melakukan uji instrumen berupa uji validasi dan uji reliabilitas diujikan pada 15 mahasiswa. Selanjutnya peneliti melakukan uji final kepada mahasiswa yang kemudian diolah secara presentase dan di interpretasikan menjadi deskriptif. Hasil penelitian ini pada aspek aktivitas mendapat presentase setuju sebesar 99.16% aspek minat 87.13%, aspek opini sebesar 78.85%, aspek konsumen sebesar 88.46%, aspek merek sebesar 94.85%, aspek keluarga sebesar 96.1%, aspek diri sendiri sebesar 78.85% dan aspek isu sosial sebesar 84.6%. Kata kunci: Analisis, Gaya Hidup, Konsumen, Produk Kosmetik, Mahasiswa Tata Rias UNJ *********** This study was conducted to analyze the lifestyle of cosmetology scholar as consumers of cosmetic products. In this study, it was found that the first problem is the abundance of providing goods that need to be balanced with self-control abilities, the second is that financial education in the family has a positive effect on individual financial management, the third is the phenomenon of hedonistic lifestyle in adolescents, and the fourth is that cosmetology education students class of 2020 & 2021 Jakarta State University are interested in branded and expensive goods. The method used in this study is the survey method. The measuring instrument in this study used instruments with a total of 17 questions. The sample in this study was taken from UNJ Cosmetology Students using the calculation of the slovin formula with a total of 78 students. The first stage of this research was to conduct instrument tests in the form of validation tests and reliability tests tested on 15 students. Furthermore, the researcher conducted a final test on students which was then processed into a percentage and interpreted into descriptive. The results of this study in the activity aspect received a percentage of approval of 99.16%, interest aspect of 87.13%, opinion aspect of 78.85%, consumer aspect of 88.46%, brand aspect of 94.85%, family aspect of 96.1%, self-aspect of 78.85% and social issue aspect of 84.6%. Keywords : Analysis, Lifestyle, Consumer, Cosmetic Products, Scholar of Cosmetology Study Program

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Sitti Nursetiawati, M.Si. ; 2). Dra. Lilis Jubaedah, M.Kes.
Subjects:	Tata Rias > Tata Rias (Makeup)
Divisions:	FT > S1 Pendidikan Tata Rias
Depositing User:	Users 21378 not found.
Date Deposited:	30 Jan 2024 01:16
Last Modified:	30 Jan 2024 01:16
URI:	http://repository.unj.ac.id/id/eprint/43634

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