FAKTOR-FAKTOR YANG MEMENGARUHI NIAT TURIS MENGUNJUNGI ULANG DESTINASI WISATA CANDI PRAMBANAN

RIFKY LUTHFIANSYAH ALMAS, . (2023) FAKTOR-FAKTOR YANG MEMENGARUHI NIAT TURIS MENGUNJUNGI ULANG DESTINASI WISATA CANDI PRAMBANAN. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk melihat apakah terdapat pengaruh antara destination image dengan place attachment, tourist satisfaction, memorable tourism experiences, dan revisit intention serta pengaruh destination image, place attachment, tourist satisfaction, dan memorable tourism experiences terhadap revisit intention di destinasi wisata Candi Prambanan. Metode penelitian yang digunakan yaitu kuantitatif dengan pengumpulan data dilakukan dengan cara menyebarkan kuesioner. Responden penelitian ini yaitu 210 responden yang pernah minimal satu kali berkunjung ke Candi Prambanan dalam lima tahun terakhir. Analisis data menggunakan aplikasi SPSS versi 24 dan Amos versi 24. Hasil penelitian menunjukkan bahwa destination image berpengaruh positif dan tidak signifikan terhadap place attachment dan tourist satisfaction. Kemudian destination image berpengaruh positif dan signifikan terhadap memorable tourism experiences dan revisit intention. Lalu penelitian ini juga menunjukkan place attachment, tourist satisfaction, dan memorable tourism experiences berpengaruh positif dan signifikan terhadap revisit intention. Kata kunci: destination image, place attachment, tourist satisfaction, memorable tourism experiences, revisit intention. *********** This research aims to see whether there is an influence between destination image and place attachment, tourist satisfaction, memorable tourism experiences, and revisit intention as well as the influence of destination image, place attachment, tourist satisfaction, and memorable tourism experiences on revisit intention at the Prambanan Temple tourist destination. The research method used is quantitative with data collection carried out by distributing questionnaires. The respondents for this research were 210 respondents who had visited Prambanan Temple at least once in the last five years. Data analysis used the SPSS version 24 and Amos version 24 applications. The research results showed that destination image had a positive and insignificant effect on place attachment and tourist satisfaction. Then destination image has a positive and significant effect on memorable tourism experiences and revisit intention. Then this research also shows that place attachment, tourist satisfaction, and memorable tourism experiences have a positive and significant effect on revisit intention

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, M.Si.,Ph.D. ; 2). Rahmi, S.E.,M.S.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Users 22002 not found.
Date Deposited:	13 Feb 2024 00:20
Last Modified:	13 Feb 2024 00:20
URI:	http://repository.unj.ac.id/id/eprint/44769

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