PENGARUH DESTINATION IMAGE TERHADAP TRAVEL MOTIVATION, PERCEIVED VALUE, DAN ELECTRONIC WORD OF MOUTH UNTUK MELAKUKAN REVISIT INTENTION PADA ART MUSEUM "SUDUT CERITA" KOTA BANDUNG

TAZKIA HAURA RENDUSARA, . (2024) PENGARUH DESTINATION IMAGE TERHADAP TRAVEL MOTIVATION, PERCEIVED VALUE, DAN ELECTRONIC WORD OF MOUTH UNTUK MELAKUKAN REVISIT INTENTION PADA ART MUSEUM "SUDUT CERITA" KOTA BANDUNG. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan dari penelitian ini adalah untuk melihat apakah terdapat pengaruh antara destination image terhadap travel motivation, perceived value, dan electronic word of mouth. Serta untuk melihat apakah ada hubungan antara destination image, travel motivation, perceived value, dan electronic word of mouth terhadap revisit intention di destinasi wisata Art Museum Sudut Cerita Kota Bandung. Metode penelitian yang digunakan adalah kuantitatif. Responden penelitian ini sebanyak 277 responden yang pernah mengunjungi Art Museum Sudut Cerita minimal satu kali. Analisis data menggunakan aplikasi SPSS versi 25 dan Amos versi 24. Hasil penelitian menunjukkan bahwa destination image berpengaruh positif dan signifikan terhadap travel motivation, perceived value, dan electronic word of mouth. Kemudian penelitian ini juga menunjukkan bahwa destination image, travel motivation, perceived value, dan electronic word of mouth berpengaruh positif dan signifikan terhadap revisit intention. **** The purpose of this research is to see if there is an influence between destination image on travel motivation, perceived value, and electronic word of mouth. As well as to see if there is relationship between destination image, travel motivation, perceived value, and electronic word of mouth on revisit intention in the Art Museum Sudut Cerita Bandung City. The research method used is quantitative. The study participants are 277 respondents who have visited the Art Museum Sudut Cerita at least once. Data analysis using SPSS version 25 and Amos version 24. The study results show that destination image has a positive and significant influence on travel motivation, perceived value, and electronic word of mouth. The study also shows that destination image, travel motivation, perceived value, and electronic word of mouth have a positive and significant influence on revisit intention.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, M.Si., Ph.D. ; 2). Rahmi, S.E., M.S.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Users 22001 not found.
Date Deposited:	13 Feb 2024 00:38
Last Modified:	13 Feb 2024 00:38
URI:	http://repository.unj.ac.id/id/eprint/44773

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