ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI NIAT MENGUNJUNGI KEMBALI OBJEK WISATA PETIK STRAWBERRY CIWIDEY

LINDA WULAN SARI, . (2024) ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI NIAT MENGUNJUNGI KEMBALI OBJEK WISATA PETIK STRAWBERRY CIWIDEY. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan penelitian ini adalah untuk menguji pengaruhL 1)Memorable Tourism Experience (MTE) terhadap Electronic Word of Mouth. 2)Memorable Tourism Experience (MTE) terhadap Tourist Satisfaction. 3)Memorable Tourism Experience (MTE) terhadap Destination Image. 4)Electronic Word of Mouth (e-WOM) terhadap Revisit Intention. 5)Tourist Satisfaction terhadap Revisit Intention. 6)Destination Image terhadap Revisit Intention. 7)Memorable Tourism Experience (MTE) terhadap Revisit Intention. Penelitian ini menggunakan metode survei dengan menggunakan survei sebagai instrumen, yang disebarkan secara online dan offline. Responden penelitian ini memiliki usia 17 tahun ke atas, serta pernah mengunjungi Kebun Petik Strawberry Ciwidey. Sejumlah 250 responden terlibat dalam pengumpulan data, dan analisis data dilakukan dengan menggunakan perangkat lunak SPSS versi 26 dan SEM (Structural Equation Modelling) dengan bantuan software AMOS versi 24 untuk mengelola dan menganalisis hasil penelitian. Hasil dari penelitian ini menunjukkan bahwa hipotesisi pertama yaitu MTE berpengaruh positif dan signifikan terhadap e-WOM diterima. Hipotesis kedua yaitu MTE berpengaruh positif dan signifikan terhadap tourist satisfaction diterima. Hipotesis ketiga yaitu MTE berpengaruh positif dan signifikan terhadap destination image diterima. Hipotesis kelima yaitu e-WOM berpengaruh positif dan signifikan terhadap revisit intention diterima. Hipotesis keenam yaitu tourist satisfaction berpengaruh positif dan signifikan terhadap revisit intention diterima. Hipotesis ketujuh yaitu MTE berpengaruh positif dan signifikan terhadap revisit intention diterima. **** The purpose of this research is to examine the effect of: 1)Memorable Tourism Experience (MTE) on Electronic Word of Mouth (e-WOM). 2)Memorable Tourism Experience (MTE) on Tourist Satisfaction. 3)Memorable Tourism Experience (MTE) on Destination Image. 4)Electronic Word of Mouth (e-WOM) on Revisit Intention. 5)Tourist Satisfaction on Revisit Intention. 6)Destination Image on Revisit Intention. 7)Memorable Tourism Experience (MTE) to Revisit Intention. This research utilized a survey method using a survey as the instrument, which was distributed online and offline. Respondents in this study were aged 17 years old and above, and had visited Ciwidey Strawberry Picking Garden. A total of 250 respondents were involved, and data analysis using SPSS software version 26 and SEM (Structural Equation Modeling) with AMOS version 24 software to manage and analyze the research data. The results of this study indicate that the first hypothesis, namely MTE has a positive and significant effect on e-WOM, is accepted. The second hypothesis, namely MTE has a positive and significant effect on tourist satisfaction, is accepted. The third hypothesis, namely MTE has a positive and significant effect on destination image, is accepted. The fifth hypothesis, namely e-WOM has a positive and significant effect on revisit intention, is accepted. The sixth hypothesis, namely tourist satisfaction, has a positive and significant effect on revisit intention. The seventh hypothesis, namely MTE, has a positive and significant effect on revisit intention, is accepted.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, M.Si., Ph.D. ; 2). Ika Febrilia, S.E., M.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Users 22003 not found.
Date Deposited:	13 Feb 2024 00:42
Last Modified:	13 Feb 2024 00:42
URI:	http://repository.unj.ac.id/id/eprint/44776

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