ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI REVISIT INTENTION PADA DESTINASI WISATA FLOATING MARKET LEMBANG

CLARA ALIKA PUTRI, . (2024) ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI REVISIT INTENTION PADA DESTINASI WISATA FLOATING MARKET LEMBANG. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan penelitian ini ialah untuk menguji pengaruh: 1) Experiential marketing terhadap tourist satisfaction, 2) Experiential marketing terhadap destination image, 3) Experiential Marketing terhadap tourist loyalty, 4) Tourist satisfaction terhadap revisit intention, 5) Destination image terhadap revisit intention, 6) Tourist loyalty terhadap revisit intention. Metode pengumpulan data menggunakan survei dengan instrumen berupa kuesioner yang disebarkan secara online dan offline. Responden adalah mereka yang berdomisili di Bandung dan diluar Bandung serta pernah mengunjungi Floating Market Lembang. Terdapat sebanyak 270 responden yang terlibat, menganalisis data menggunakan SPSS dan SEM (Structural Equation Modelling) dari AMOS untuk mengelola data dan menganalisis hasil penelitian. Hasil dalam penelitian ini berdasarkan hipotesisnya menunjukkan bahwa hipotesis experiential marketing terhadap tourist satisfaction diterima dan signifikan, experiential marketing terhadap destination image diterima dan signifikan, experiential marketing terhadap tourist loyalty diterima dan signifikan, tourist satisfaction terhadap revisit intention diterima dan signifikan, destination image terhadap revisit intention diterima dan signifikan dan tourist loyalty terhadap revisit intention diterima dan signifikan. Kata Kunci: Experiential Marketing, Tourist Satisfaction, Destination Image, Tourist loyalty, Revisit Intention, Floating Market Lembang *** The purpose of this research is to examine the influence of: 1) Experiential marketing on tourist satisfaction, 2) Experiential marketing on destination image, 3) Experiential Marketing on tourist loyalty, 4) Tourist satisfaction on revisit intention, 5) Destination image on revisit intention, 6) Tourist loyalty to revisit intention. The data collection method uses a survey with a questionnaire distributed online and offline. The respondents are those who live in Bandung and outside Bandung and have visited Floating Market Lembang. There were 270 respondents involved, analyzing data using SPSS and SEM (Structural Equation Modeling) from AMOS to manage data and analyze research results. The results in this research based on the hypothesis show that the experiential marketing hypothesis on tourist satisfaction is accepted and significant, experiential marketing on destination image is accepted and significant, experiential marketing on tourist loyalty is accepted and significant, tourist satisfaction on revisit intention is accepted and significant, destination image on revisit intention is accepted and significant and tourist loyalty on revisit intention is accepted and significant. Keywords: Experiential Marketing, Tourist Satisfaction, Destination Image, Tourist Loyalty, Revisit Intention, Floating Market Lembang

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, M.Si., Ph.D. ; 2). Dewi Agustin Pratama Sari, S.E., M.S.M.
Subjects:	Manajemen > Manajemen , Business Manajemen > Pendidikan, Riset Penelitian Bisnis Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Users 22080 not found.
Date Deposited:	13 Feb 2024 00:45
Last Modified:	13 Feb 2024 00:45
URI:	http://repository.unj.ac.id/id/eprint/44777

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