EFEKTIVITAS IKLAN MELALUI MEDIA SOSIAL TIKTOK MENGGUNAKAN METODE EPIC (STUDI KASUS PADA TIKTOK @TIKTOKMATAHARI)

HAMIDAH ATH THOHIRA, . (2024) EFEKTIVITAS IKLAN MELALUI MEDIA SOSIAL TIKTOK MENGGUNAKAN METODE EPIC (STUDI KASUS PADA TIKTOK @TIKTOKMATAHARI). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas iklan Matahari Departement Store melalui media sosial TikTok menggunakan metode EPIC (Empathy, Persuasion, Impact, Communication). Sampel yang digunakan pada penelitian ini berjumlah 202 responden dengan kriteria yaitu mempunyai media sosial Tiktok, berdomisili di DKI Jakarta, serta berusia 17- 31 tahun. Penelitian ini menilai empat indikator utama, yaitu Empathy, Persuasion, Impact, dan Communication, yang merupakan bagian dari Metode EPIC. Hasil penelitian menunjukkan bahwa Metode EPIC sangat efektif dalam melakukan iklan di TikTok berdasarkan respons dari pengikut akun @tiktokmatahari. ***** This research aims to determine the effectiveness of Matahari Department Store advertising via TikTok social media using the EPIC (Empathy, Persuasion, Impact, Communication) method. The sample used in this research consisted of 202 respondents with the criteria being that they had Tiktok social media, lived in DKI Jakarta, and were aged 17-31 years. This research assesses four main indicators, namely Empathy, Persuasion, Impact, and Communication, which are part of the EPIC Method. The research results show that the EPIC Method is very effective in advertising on TikTok based on responses from followers of the @tiktokmatahari account.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dra. Sholikhah, M.M. ; 2). Ika Febrilia, S.E., M.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > D IV Pemasaran Digital
Depositing User:	Hamidah Ath Thohira .
Date Deposited:	13 Feb 2024 04:24
Last Modified:	13 Feb 2024 04:24
URI:	http://repository.unj.ac.id/id/eprint/44807

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