ANALISIS BAURAN PEMASARAN 4P (PRODUCT, PRICE, PLACE, AND PROMOTION) TERHADAP MINAT BERKUNJUNG TAMU DI HOTEL DOUBLETREE (Penelitian pada Mahasiswa Semester XVI Tahun Akademik 2023/2024) Jurusan Pendidikan Kesejahteraan Keluarga Fakultas Teknik

ANNISYA FAJRIANI, . (2024) ANALISIS BAURAN PEMASARAN 4P (PRODUCT, PRICE, PLACE, AND PROMOTION) TERHADAP MINAT BERKUNJUNG TAMU DI HOTEL DOUBLETREE (Penelitian pada Mahasiswa Semester XVI Tahun Akademik 2023/2024) Jurusan Pendidikan Kesejahteraan Keluarga Fakultas Teknik. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text COVER.pdf Download (1MB)
	Text BAB 1.pdf Download (435kB)
	Text BAB 2.pdf Restricted to Registered users only Download (451kB) | Request a copy
	Text BAB 3.pdf Restricted to Registered users only Download (714kB) | Request a copy
	Text BAB 4.pdf Restricted to Registered users only Download (937kB) | Request a copy
	Text BAB 5.pdf Restricted to Registered users only Download (295kB) | Request a copy
	Text DAFTAR PUSTAKA.pdf Download (535kB)
	Text LAMPIRAN.pdf Restricted to Registered users only Download (1MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk menganalisis buaran pemasaran 4P terhadap minat berkunjung tamu. Pengumpulan data penelitian ini dimulai dari bulan April 2024 sampai bulan Juli 2024 dengan menggunakan teknik purposive sampling. Penelitian ini melibatkan responden yang sudah menginap di hotel Doubletree Jakarta Kemayoran, instrumen untuk mengukur bauran pemasaran 4P adalah instrumen baku mengacu pada jurnal The 4P’S Marketing Mix Variables: An Assessment Of Concept, Applicability And Impact On Organizational Goal From West Java’s Business Organization yang ditulis oleh Harman Malau tahun 2020 yang terdiri 21 pernyataan, instrumen untuk mengukur minat berkunjung tamu dikonstruk peneliti menjadi empat dimensi yaitu minat transaksional, minat referensi, minat preferensi, minat eksploratif yang terdiri dari 10 pernyataan menggunakan instrumen baku pada jurnal The Influence of Tourist Destinations on Tourist Visiting Interest in Tutubhada Traditional Village Nagekeo Regency yang ditulis oleh Maria Trisana Aso , Syarif Hidayatullah , Stella Alvianna pada tahun 2021 . Data yang dikumpulkan, diolah dan dianalisis dengan uji regresi linear sederhana. Hasil dari penelitian ini menunjukan bahwa bauran pemasaran 4P berpengaruh terhadap minat berkunjung tamu ke hotel. ***** This study aims to analyze the 4P marketing mix on guest visiting interest. This research data collection starts from April 2024 to July 2024 using purposive sampling technique. This study involved respondents who had stayed at the Doubletree Jakarta Kemayoran hotel, Standardized instruments that refer to the journal The 4P'S Marketing Mix Variables: An Assessment Of Concept, Applicability And Impact On Organizational Goals From West Java's Business Organization written by Harman Malau in 2020 for measuring the 4P marketing mix was an instrument constructed by researchers based on the dimensions of product, price, place, promotion. Which consists of 21 statements, the instrument to measure guest interest is constructed by researchers into four dimensions, namely transactional interest, reference interest, preference interest, exploratory interest which consists of 10 statements the standard instrument refers to the journal The Influence of Tourist Destinations on Tourist Visiting Interest in Tutubhada Traditional Village Nagekeo Regency written by Maria Trisana Aso, Syarif Hidayatullah, Stella Alvianna in 2021. The data collected was processed and analyzed by simple linear regression test. The results of this study indicate that the 4P marketing mix can influence guest interest in visiting the hotel.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Shinta Doriza, M.Pd.,M.S.E. ; 2). Dra. Nurlaila Abdullah Mashabi, M.Kes.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FT > S1 Pendidikan Kesejahteraan Keluarga
Depositing User:	Annisya Fajriani .
Date Deposited:	07 Aug 2024 00:19
Last Modified:	07 Aug 2024 00:19
URI:	http://repository.unj.ac.id/id/eprint/48890

Actions (login required)

View Item