PENGARUH PERCEIVED EASE OF USE, PERCEIVED SECURITY DAN TRUST TERHADAP DECISION TO ADOPT DIGITAL PAYMENT (STUDI KASUS PENGGUNA MARKETPLACE META DI DKI JAKARTA)

BY LUTHFI HAMDI, . (2024) PENGARUH PERCEIVED EASE OF USE, PERCEIVED SECURITY DAN TRUST TERHADAP DECISION TO ADOPT DIGITAL PAYMENT (STUDI KASUS PENGGUNA MARKETPLACE META DI DKI JAKARTA). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Dalam penelitian ini, empat variabel digunakan: Perceived Ease of Use, Perceived Security, Trust, dan Decision to Adopt Digital Payment. Fokus penelitian ini adalah daerah di sekitar DKI Jakarta. Penelitian kuantitatif ini menggunakan skala Likert untuk mengukur populasi. Populasi yang digunakan adalah orang-orang di antara 17 dan 30 tahun yang tinggal di DKI Jakarta. Penelitian ini menggunakan sampel purposive dari 260 responden. Metode analisis penelitian menggunakan Model Equation Structural (SEM). Hasil penelitian menunjukkan bahwa Perceived Ease of Use dan Perceived Security secara signifikan berdampak pada Trust; Perceived Ease of Use, Perceived Security, dan Trust secara signifikan berdampak pada Keputusan untuk Menerima Pembayaran Digital melalui Mediasi Trust. ***** In this research, four variables were used: Perceived Ease of Use, Perceived Security, Trust, and Decision to Adopt Digital Payment. The focus of this study is the area around DKI Jakarta. This quantitative study uses a Likert scale to measure the population. The population used is people between 17 and 30 years old who live in DKI Jakarta. This study used a purposive sample of 260 respondents. The research analysis method used the Structural Equation Model (SEM). The results showed that Perceived Ease of Use and Perceived Security significantly impacted Trust; Perceived Ease of Use, Perceived Security, and Trust significantly impacted the Decision to Accept Digital Payments through Trust Mediation.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Umi Widyastuti, SE., ME. ; 2). Shandy Aditya, BIB., MPBS
Subjects:	Manajemen > Manajemen , Business Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Pendidikan Tata Niaga
Depositing User:	Users 25068 not found.
Date Deposited:	07 Aug 2024 01:48
Last Modified:	07 Aug 2024 01:48
URI:	http://repository.unj.ac.id/id/eprint/48988

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