PENILAIAN MODUL BRANDING DAN MARKETING

FAJAR PUTRI NUR'AINI, . (2024) PENILAIAN MODUL BRANDING DAN MARKETING. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text COVER.pdf Download (1MB)
	Text BAB I.pdf Download (204kB)
	Text BAB II (2).pdf Restricted to Registered users only Download (584kB) | Request a copy
	Text BAB III.pdf Restricted to Registered users only Download (393kB) | Request a copy
	Text BAB IV.pdf Restricted to Registered users only Download (4MB) | Request a copy
	Text BAB V.pdf Restricted to Registered users only Download (131kB) | Request a copy
	Text DAFTAR PUSTAKA.pdf Download (257kB)
	Text LAMPIRAN.pdf Restricted to Registered users only Download (3MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk mendapatkan hasil penilaian atau pengujian Modul Branding dan Marketing yang dilakukan oleh panelis ahli. Metode yang digunakan dalam penelitian ini adalah metode Pre-Experimental dengan bentuk desain One Shot Case Study. Penelitian ini menggunakan teknik analisis data Kuantitatif dengan pendekatan Statistik Deskriptif. Teknik pengumpulan data menggunakan angket (kuesioner) tertutup. Penilaian angket dilakukan oleh empat panelis ahli dengan menggunakan dua indikator yaitu aspek karakteristik modul dan aspek elemen mutu modul. Aspek karakteristik modul meliputi Self Instruction, Self Contained, Stand Alone, Adaptive, dan User Friendly, sedangkan aspek elemen mutu modul meliputi aspek format, organisasi, daya tarik, bentuk dan ukuran huruf, ruang (spasi kosong), dan konsistensi. Hasil dari penelitian Penilaian Modul Branding dan Marketing berdasarkan karakteristik modul mendapat persentase keseluruhan sebesar 91,5%. Persentase tertinggi pada karakteristik modul diperoleh pada aspek adaptif sebesar 96,88%, sedangkan persentase terendah diperoleh pada aspek self instruction sebesar 89,75%. Hasil penilaian berdasarkan elemen mutu modul mendapat persentase keseluruhan sebesar 96%. Persentase tertinggi pada elemen mutu modul diperoleh pada aspek konsistensi sebesar 100%, sedangkan persentase terendah diperoleh pada aspek format sebesar 87,5%. Secara keseluruhan Penilaian Modul Branding dan Marketing mendapat nilai persentase sebesar 93,75% sehingga modul berada dalam kategori sangat baik. Kata Kunci : Branding, Penilaian, Marketing, Modul ***** This research aims to obtain the results of the assessment or testing of the Branding and Marketing Module conducted by expert panelists. The method used in this research is the Pre-Experimental method with the One Shot Case Study design form. This research uses Quantitative data analysis techniques with a Descriptive Statistics approach. The data collection technique used a closed questionnaire. The questionnaire assessment was carried out by four expert panelists using two indicators, namely aspects of module characteristics and aspects of module quality elements. The aspects of module characteristics include Self Instruction, Self Contained, Stand Alone, Adaptive, and User Friendly. While the aspects of module quality elements include aspects of format, organization, attractiveness, font shape and size, space (blank space), and consistency. The results of the Branding and Marketing Module Assessment research based on module characteristics received an overall percentage of 91.5%. The highest percentage of module characteristics was obtained in the adaptive aspect of 96.88%, while the lowest percentage was obtained in the self-instruction aspect of 89.75%. The assessment results based on the module quality elements received an overall percentage of 96%. The highest percentage of module quality elements was obtained in the consistency aspect of 100%, while the lowest percentage was obtained in the format aspect of 87.5%. Then overall the Branding and Marketing Module Assessment gets a percentage value of 93.75% so that the module is in a very good category. Keywords : Assessment, Branding, Marketing, Module

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Dewi Suliyanthini AT.MM ; 2). Dra. E Lutfia Zahra, M.Pd
Subjects:	Pendidikan > Media Pembelajaran Desain Kostum, Tata Busana > Tata Busana
Divisions:	FT > S1 Pendidikan Tata Busana
Depositing User:	Fajar Putri Nur'Aini .
Date Deposited:	08 Aug 2024 00:23
Last Modified:	08 Aug 2024 00:23
URI:	http://repository.unj.ac.id/id/eprint/49123

Actions (login required)

View Item