PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED RISK TERHADAP INTENTION TO USE MELALUI TRUST SEBAGAI INTERVENING DALAM PENGGUNAAN SHOPEEPAY

AZARIA RIZKA NURANDA, . (2024) PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED RISK TERHADAP INTENTION TO USE MELALUI TRUST SEBAGAI INTERVENING DALAM PENGGUNAAN SHOPEEPAY. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi niat penggunaan terhadap penggunaan ShopeePay. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan metode survei melalui kuesioner yang disebar dan populasi yang digunakan adalah pengguna ShopeePay di DKI Jakarta dengan jumlah sampel sebanyak 220 orang. Teknik analisis yang digunakan untuk mengolah data yang terkumpul adalah uji validitas dan reliabilitas dengan software AMOS 24. Melalui Teknik-teknik analisis tersebut didapat hasil bahwa seluruh indikator valid dan reliabel, serta variabel perceived ease of use berpengaruh positif dan signifikan terhadap trust, variabel perceived risk tidak berpengaruh terhadap trust, lalu variabel perceived ease of use dan trust berpengaruh positif dan signifikan terhadap intention to use, variabel perceived risk tidak berpengaruh terhadap intention to use, variabel perceived ease of use berpengaruh positif dan signifikan terhadap intention to use melalui trust, dan variabel perceived risk tidak berpengaruh terhadap intention to use melalui trust. ***** This research aims to examine the factors that influence intention to use towards using ShopeePay. This type of research is quantitative research using survey methods through questionnaires that are distributed boldly and used population was ShopeePay users in DKI Jakarta within a total sample of 220 people. The analysis techniques used to process the collected data are validity and reliability tests with SPSS software and Structural Equation Modeling (SEM) tests with AMOS 24 software. Through these technical analysis techniques, the results show that all indicators are valid and reliable, as well as perceived ease of use has positive effect on trust, perceived risk has no effect on trust, perceived ease of use and trust has positive effect on intention to use, perceived risk has no effect on intention to use, perceived ease of use has positive effect on intention to use through trust, and perceived risk has no effect on intention to use through trust.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Osly Usman, S.E., M.Bus. ; 2). Rahmi, S.E., M.S.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Pendidikan Tata Niaga
Depositing User:	Azaria Rizka Nuranda .
Date Deposited:	12 Aug 2024 05:13
Last Modified:	12 Aug 2024 05:13
URI:	http://repository.unj.ac.id/id/eprint/49794

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