Pengaruh Kualitas Layanan Pesantren, Citra Pesantren, dan Kepuasan Santri Terhadap Loyalitas Santri

DUDUN UBAEDULLAH, . (2020) Pengaruh Kualitas Layanan Pesantren, Citra Pesantren, dan Kepuasan Santri Terhadap Loyalitas Santri. Doktor thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

This study aims to obtain information about the effect of pesantren service quality, pesantren image, and santri satisfaction on santri loyalty. This study was conducted by a survey on 100 students as samples from 633 students of Pesantren Darunnajah, the largest pesantren in Jakarta, with a random sampling technique. This study analyzed the data using path analysis and was conducted with SPSS 25 and Lisrel 9.30 Student. Findings showed that (1) service quality of pesantren has a direct positive effect on santri loyalty; (2) pesantren image has a positive direct effect on santri loyalty; (3) santri satisfaction has a positive direct effect on santri loyalty. (4) pesantren image mediated effect service quality of pesantren on santri loyalty; (5) santri satisfaction mediated effect service quality of pesantren on santri loyalty; (6) santri satisfaction mediated effect pesantren image on santri loyalty through. Based on these findings, improvement toward santri loyalty can be affected by improving the pesantren services, instill a positive perception of the pesantren image, and increasing santri satisfaction.

Item Type: Thesis (Doktor)
Additional Information: 1). Prof. Dr. Ma'ruf Akbar, M.Pd. 2). Prof. Dr. Mukhneri Mukhtar, M.Pd.
Subjects: Pendidikan > Pendidikan
Divisions: PASCASARJANA > S3 Manajemen Pendidikan
Depositing User: Users 1848 not found.
Date Deposited: 07 Apr 2020 18:49
Last Modified: 07 Apr 2020 18:49
URI: http://repository.unj.ac.id/id/eprint/5142

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