PENGARUH PERSEPSI HARGA, PENDAPATAN KONSUMEN DAN SELERA KONSUMEN TERHADAP PERMINTAAN JASA WISATA (STUDI KASUS DI SEA WORLD ANCOL)

RIKA OKTAVIA, . (2025) PENGARUH PERSEPSI HARGA, PENDAPATAN KONSUMEN DAN SELERA KONSUMEN TERHADAP PERMINTAAN JASA WISATA (STUDI KASUS DI SEA WORLD ANCOL). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, pendapatan konsumen, dan selera konsumen terhadap permintaan jasa wisata studi kasus di Sea World Ancol. Jenis penelitian ini kuantitatif. Sumber data pada penelitian ini menggunakan data primer. Pengumpulan data dilakukan menggunakan purposive sampling dengan kriteria diantaranya pengunjung yang telah atau sedang mengunjungi Sea World Ancol, pengunjung berasal dari wisatawan domestic. Sampel penelitian berjumlah 200 responden. Penelitian ini menggunakan metode analisis Regresi Linear Berganda. Hasil dari penelitian ini menunjukkan bahwa 1) Persepsi Harga berpengaruh positif dan signifikan terhadap permintaan jasa wisata, 2) Pendapatan Konsumen berpengaruh positif dan signifikan terhadap permintaan jasa wisata, 3) Selera Konsumen berpengaruh positif dan signifikan terhadap permintaan jasa wisata, dan 4) Persepsi Harga, Pendapatan Konsumen, dan Selera Konsumen secara simultan berpengaruh signifikan terhadap permintaan jasa wisata studi kasus di Sea World Ancol.*****This research aims to determine the influence of price perceptions, consumer income, and consumer tastes on demand for case study tourism services at Sea World Ancol. This type of research is quantitative. The data source in this research uses primary data. Data collection was carried out using purposive sampling with criteria including visitors who have visited or are currently visiting Sea World Ancol, visitors who come from domestic tourists. The research sample consisted of 200 respondents. This research uses the Multiple Linear Regression analysis method. The results of this research show that 1) Price Perception has a positive and significant effect on demand for tourism services, 2) Consumer Income has a positive and significant effect on demand for tourism services, 3) Consumer Taste has a positive and significant effect on demand for tourism services, and 4) Price Perception , Consumer Income, and Consumer Tastes simultaneously have a significant influence on demand for case study tourism services at Sea World Ancol.

Item Type: Thesis (Sarjana)
Additional Information: 1). Prof. Dr. Sri Indah Nikensari, S.E., M.SE. ; 2). Dicky Iranto, S.E, M.SE.,
Subjects: Manajemen > Pendidikan, Riset Penelitian Bisnis
Divisions: FE > S1 Pendidikan Ekonomi
Depositing User: Users 27385 not found.
Date Deposited: 05 Mar 2025 06:22
Last Modified: 05 Mar 2025 06:22
URI: http://repository.unj.ac.id/id/eprint/54602

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