PRODUK BELT MAKRAME CELANA DENIM

PUTRICIA ARLIAN, . (2025) PRODUK BELT MAKRAME CELANA DENIM. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk memperoleh kualitas produk belt makrame celana denim berdasarkan indikator kualitas produk. Metode penelitian ini menggunakan deskriptif kuantitatif dengan desain penelitian pre-experimental design, one shot case study. Penelitian ini menghasilkan lima produk belt makrame celana denim yang dinilai menggunakan rating scale. Instrumen angket terdiri dari 17 pernyataan dengan skala pengukuran rating scale yang diberikan kepada lima panelis ahli di bidangnya. Penilaian yang dilakukan menggunakan teori kualitas produk menurut Kotler & Keller (2016) terdiri dari (bentuk, fitur, kualitas kinerja, kesesuaian kualitas, dan gaya). Hasil penilaian kualitas produk secara keseluruhan berdasarkan aspek bentuk, fitur, kualitas kinerja, kesesuaian kualitas, dan gaya sebesar 85% dengan kategori baik. Berdasarkan aspek bentuk yang mencakup bentuk, ukuran, dan struktur produk mendapatkan nilai 81% dengan kategori baik. Aspek fitur mendapatkan nilai 86% dengan kategori baik. Aspek kualitas kinerja mendapatkan nilai 92% dengan kategori sangat baik. Aspek kesesuaian kualitas mendapatkan nilai 84% dengan kategori baik. Sementara aspek gaya memperoleh nilai 82% dengan kategori baik. Produk dengan penilaian tertinggi diperoleh desain satu memperoleh nilai sebesar 88% dengan kategori sangat baik dan desain lima memperoleh nilai terendah memperoleh nilai sebesar 80% di antara kelima desain dengan kategori baik. Kata Kunci: Kualitas produk, belt, makrame, upcycle, celana denim. ***** This research aims to obtain the product quality of belt macrame denim pants based on product quality indicators. This research method uses descriptive quantitative with pre-experimental research design, one shot case study. This research produced five products of belt macrame upcycle denim pants which were assessed using a rating scale. The questionnaire instrument consisted of 17 statements with a rating scale measurement scale given to five expert panelists in their fields. The assessment was carried out using the theory of product quality according to Kotler & Keller (2016) consisting of (form, features, performance quality, conformance quality, and style). The results of the overall product quality assessment based on aspects of form, features, performance quality, conformance quality, and style amounted to 85% with a good category. Based on the form aspect which includes the shape, size, and structure of the product, it received a score of 81% in the good category. The features aspect scored 86% with a good category. The performance quality aspect scored 92% with a very good category. The conformance quality aspect scored 84% with a good category. While the style aspect scored 82% with a good category. The product with the highest assessment obtained by design one obtained a score of 88% with a very good category and design five obtained the lowest score obtained a score of 80% among the five designs with a good category. Keywords: Product quality, belt, makrame, upcycle, denim pants.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. phil. Yeni Sesnawati, S.Pd., M.T. ; 2). Esty Nurbaity Arrsyi, S.Pd., M.KM.
Subjects:	Desain Kostum, Tata Busana > Tata Busana
Divisions:	FT > S1 Pendidikan Tata Busana
Depositing User:	Users 28178 not found.
Date Deposited:	31 Jul 2025 04:04
Last Modified:	31 Jul 2025 04:04
URI:	http://repository.unj.ac.id/id/eprint/57024

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