ANALISIS FAKTOR PENENTU DALM PEMILIHAN MODA TRANSPORTASI UNTUK PENGIRIMAN BARANG IMPOR PADA PT. XYZ.

MUFTIANA WILDIANSAH, . (2025) ANALISIS FAKTOR PENENTU DALM PEMILIHAN MODA TRANSPORTASI UNTUK PENGIRIMAN BARANG IMPOR PADA PT. XYZ. Diploma thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor penentu dalam pemilihan moda transportasi pada pengiriman barang impor di PT. XYZ. Perusahaan menghadapi tantangan berupa tingginya frekuensi perubahan moda transportasi yang dilakukan oleh customer, yang berpotensi memengaruhi efisiensi pengiriman dan kepuasan pelanggan. Metode penelitian yang digunakan adalah deskriptif kualitatif, dengan teknik pengumpulan data melalui wawancara semi-terstruktur dan observasi terhadap proses logistik di PT. XYZ. Hasil penelitian menunjukkan bahwa terdapat tiga faktor utama yang menentukan pemilihan moda transportasi, yaitu urgensitas pengiriman, negara asal impor, dan berat barang. Dalam situasi mendesak seperti unit breakdown, perusahaan cenderung memilih moda transportasi tercepat (udara), meskipun biaya lebih tinggi. Selain itu, perubahan moda transportasi umumnya disebabkan oleh permintaan mendadak dari customer berdasarkan urgensi baru, yang berdampak pada perubahan jadwal dan prosedur logistik. Fleksibilitas operasional dan koordinasi antar divisi menjadi kunci dalam merespons dinamika ini. Penelitian ini memberikan kontribusi bagi pengembangan strategi logistik yang adaptif dan responsif terhadap kebutuhan pelanggan. Kata Kunci: Moda Transportasi, Barang Impor, Urgensitas, Negara Asal, Berat Barang, Perubahan Moda. (*****) This study aims to analyze the determining factors in the selection of transportation modes for import shipments at PT. XYZ. The company faces challenges in the high frequency of transportation mode changes requested by customers, which potentially affect delivery efficiency and customer satisfaction. The research uses a descriptive qualitative method, with data collected through in-depth interviews and direct observation of logistics processes at PT. XYZ. The findings reveal three main factors influencing transportation mode selection: delivery urgency, country of origin, and cargo weight. In urgent situations, such as unit breakdowns, the company tends to choose faster transportation modes (air freight), despite higher costs. Furthermore, transportation mode changes are typically triggered by sudden requests from customers based on new urgency, impacting schedules and logistics procedures. Operational flexibility and inter-departmental coordination are key to effectively responding to these dynamics. This study contributes to the development of adaptive and responsive logistics strategies that align with customer needs. Keywords: Transportation Mode, Import Goods, Urgency, Country of Origin, Cargo Weight, Mode Change

Item Type: Thesis (Diploma)
Additional Information: 1). Kencana Verawati, S.S.T.,M.M.TR 2). Dr. Winoto Hadi, M.T
Subjects: Manajemen > Manajemen Pemasaran
Teknologi dan Ilmu Terapan > Manufaktur
Divisions: FT > D IV Manajemen Pelabuhan dan Logistik Maritim
Depositing User: Muftiana Wildiansah .
Date Deposited: 31 Jul 2025 02:38
Last Modified: 31 Jul 2025 02:38
URI: http://repository.unj.ac.id/id/eprint/57070

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