PENGARUH EFEKTIVITAS KOMUNIKASI AKUN INSTAGRAM @FORUMPEREMPUAN_UNJ TERHADAP SIKAP MAHASISWA DALAM PENCEGAHAN KEKERASAN SEKSUAL DI TEMPAT SEPI (STUDI KUANTITATIF PADA UNGGAHAN WASPADA LINDUNGI DIRI 14 AGUSTUS 2024)

KOMANG PUJAWATI SUADNYA, . (2025) PENGARUH EFEKTIVITAS KOMUNIKASI AKUN INSTAGRAM @FORUMPEREMPUAN_UNJ TERHADAP SIKAP MAHASISWA DALAM PENCEGAHAN KEKERASAN SEKSUAL DI TEMPAT SEPI (STUDI KUANTITATIF PADA UNGGAHAN WASPADA LINDUNGI DIRI 14 AGUSTUS 2024). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini mengkaji pengaruh efektivitas komunikasi unggahan “Waspada Lindungi Diri" pada akun Instagram @forumperempuan_unj terhadap sikap mahasiswa dalam pencegahan kekerasan seksual di tempat sepi. Penelitian ini menggunakan teori New Media dengan pendekatan kuantitatif, melalui teknik survei, data dikumpulkan dari 98 mahasiswa Universitas Negeri Jakarta yang melihat unggahan tersebut. Variabel efektivitas komunikasi diukur melalui tujuh dimensi (credibility, context, content, clarity, continuity and consistency, channels, dan capability of the audience), sedangkan variabel sikap melalui tiga dimensi (effortful, enduring, dan judgemental). Analisis data dilakukan dengan uji validitas, reliabilitas, regresi linear sederhana, dan koefisien determinasi. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan antara efektivitas komunikasi unggahan dengan sikap mahasiswa, khususnya pada aspek kewaspadaan dan kepedulian terhadap isu. Temuan ini menegaskan peran strategis @forumperempuan_unj dalam membentuk kesadaran mahasiswa, serta merekomendasikan strategi komunikasi yang lebih terarah, visual yang kuat, dan pendekatan naratif empatik untuk memperkuat pesan pencegahan kekerasan seksual. ***** The high incidence of sexual violence occurring on campus, particularly in secluded areas with minimal supervision. The UNJ Women's Forum, through its Instagram account @forumperempuan_unj, is striving to educate on the prevention of sexual violence by utilizing social media as a digital communication tool. This study aims to determine the extent to which the effectiveness of the “Be Aware, Protect Yourself” post on August 14, 2024, can influence students' attitudes toward preventing sexual violence. Instagram, as part of new media, has interactive and personal characteristics that support the delivery of educational messages. This study employs new media theory, with communication effectiveness variables comprising seven dimensions (credibility, context, content, clarity, continuity and consistency, channels, and audience capability) and attitude variables assessed through three dimensions (effortful, enduring, and judgmental). The research method used is a quantitative approach with a survey technique. The sample consisted of 98 students from the University of Jakarta who follow the Instagram account @forumperempuan_unj and have viewed the post “Be Aware, Protect Yourself.” Data was collected through a questionnaire, then analyzed using simple linear regression and the coefficient of determination. The research results indicate a positive and significant influence between the effectiveness of communication in the post and students' attitudes toward efforts to prevent sexual violence in secluded areas, while students' attitudes show a high tendency toward responsiveness in terms of vigilance and concern regarding the issue. The conclusion of this study is that social media, especially campus accounts such as @forumperempuan_unj, have a strategic role in shaping students' awareness and attitudes towards social issues. This study recommends a more targeted social media communication strategy, strong visuals, and an empathetic narrative approach to reinforce the message of sexual violence prevention among students.

Item Type:	Thesis (Sarjana)
Additional Information:	1) Dr. Maulina Larasati Putri, M.I.Kom. ; 2) Nada Arina Romli, M.I.Kom.
Subjects:	Ilmu Sosial > Komunikasi
Divisions:	FIS > S1 Ilmu Komunikasi
Depositing User:	Komang Pujawati Suadnya .
Date Deposited:	05 Aug 2025 01:40
Last Modified:	05 Aug 2025 01:40
URI:	http://repository.unj.ac.id/id/eprint/57771

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