PRODUK AKSESORIS KALUNG DENGAN AIR DRY CLAY

KAMILA RAIHANNISA, . (2025) PRODUK AKSESORIS KALUNG DENGAN AIR DRY CLAY. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian produk aksesoris kalung dengan air dry clay bertujuan untuk memperoleh penilaian dimensi kualitas produk menurut Kotler dan Keller dengan aspek bentuk (form), fitur (feature), penyesuaian (costumization), kesesuaian kualitas (conformance quality), gaya (style) dan desain (design). Penelitian menggunakan pendekatan kuantitatif dengan metode pre-experimental desain one shot case study. Teknik pengumpulan data dalam penelitian menggunakan angket terbuka yang diukur menggunakan rating scale dan analisis data dalam penelitian ini menggunakan statistik deskriptif. Hasil penelitian kalung dengan air dry clay secara keseluruhan memperoleh nilai sangat baik. Aspek bentuk (form) mendapatkan nilai tertinggi dalam penilaian dimensi kualitas produk. Bentuk tampilan ukuran kalung dengan air dry clay yang variatif mulai dari chocker, princess, matinee, opera yang adjustable (dapat disesuaikan dengan kebutuhan pengguna) dapat meningkatkan kualitas produk kalung dengan air dry clay. Aspek kesesuaian kualitas memproleh nilai paling rendah, dikarenakan kerapihan ornamen kalung dengan air dry clay dapat ditingkatkan kembali bentuknya menjadi lebih presisi dengan ketebalan yang serupa. ***** The research on necklace accessories made from air dry clay aims to obtain an assessment of product quality dimensions according to Kotler and Keller (2017) with aspects of form, feature, customization, conformance quality, style, and design. The study employs a quantitative approach using a pre-experimental one-shot case study design. Data collection techniques in the study utilize an open-ended questionnaire measured using a rating scale, and data analysis in this study employs descriptive statistics. The overall results of the air-dry clay necklace study received an excellent rating. The form aspect achieved the highest score in the product quality dimension assessment. The varied sizes of necklaces made from air dry clay, ranging from chokers, princess, matinee, and opera styles that are adjustable (can be adjusted to the user's needs), can improve the quality of necklaces made from air dry clay. The aspect of conformance quality received the lowest score, as the neatness of the necklace ornaments made from air dry clay can be improved by making their shapes more precise with similar thicknesses.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Esty Nurbaity Arrsyi, S.Pd., M.KM. ; 2). Dra. Suryawati, M.Si.
Subjects:	Kesenian > Seni (umum) Desain Kostum, Tata Busana > Tata Busana
Divisions:	FT > S1 Pendidikan Tata Busana
Depositing User:	Kamila Raihannisa .
Date Deposited:	05 Aug 2025 03:09
Last Modified:	05 Aug 2025 03:09
URI:	http://repository.unj.ac.id/id/eprint/57890

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