ANALISIS FAKTOR PENENTU SIKAP DAN NIAT PERILAKU UNTUK MENGGUNAKAN APLIKASI KEDAI KOPI LOKAL DI JAKARTA

ILHAM DWI PAMUNGKAS, . (2025) ANALISIS FAKTOR PENENTU SIKAP DAN NIAT PERILAKU UNTUK MENGGUNAKAN APLIKASI KEDAI KOPI LOKAL DI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan penelitian ini dilakukan untuk mengetahui dan menguji pengaruh berbagaifaktor terhadap attitude dan behavioral intention to use aplikasi kedai kopi lokal diJakarta. Metode yang diterapkan dalam penelitian ini adalah pendekatan kuantitatifdengan instrumen utama berupa angket. Teknik pemilihan sampel yang digunakanadalah purposive sampling dengan jumlah responden sebanyak 309 orang. Populasipenelitian terdiri dari pengguna aktif aplikasi Tomoro Coffee yang berdomisili diJakarta. Peneliti menggunakan SPSS versi 27 untuk analisis deskriptif dan AMOSuntuk menguji model SEM dalam penelitian ini. Hasil analisis membuktikanbahwa: Pertama, social influence, perceived ease of use, dan system quality terbuktimampu membentuk attitude secara signifikan dalam konteks penggunaan aplikasi.Kedua, perceived ease of use dan attitude merupakan prediktor penting yangberdampak positif pada behavioral intention to use. Ketiga, Penelitian inimenunjukkan bahwa tidak terdapat pengaruh langsung yang signifikan dari socialinfluence maupun system quality terhadap behavioral intention to use. Penelitianini memberikan wawasan baru mengenai determinan niat pengguna dalammenggunakan aplikasi kedai kopi lokal, yang berguna bagi pengembang aplikasidan perusahaan teknologi dalam merancang strategi user experience. ***** The purpose of this study is to identify and examine the influence of various factors on attitude and behavioral intention to use a local coffee shop application in Jakarta. The research employed a quantitative approach with a primary instrument in the form of a questionnaire. The sampling technique used was purposive sampling, with a total of 309 respondents. The population of the study consists of active users of the Tomoro Coffee application residing in Jakarta. The researcher utilized SPSS version 27 for descriptive analysis and AMOS to test the Structural Equation Model (SEM). The analysis results show the following: First, social influence, perceived ease of use, and system quality significantly shape attitude in the context of application usage. Second, perceived ease of use and attitude are important predictors that positively impact behavioral intention to use. Third, the study reveals that social influence and system quality do not have a direct significant effect on behavioral intention to use. This study offers new insights into the determinants of users’ intention to use a local coffee shop application, which can serve as practical input for app developers and technology companies in designing effective user experience strategies. Keywords: Social Influence, Perceived Ease of Use, System Quality, Attitude, Behavioral Intention to Use, Mobile Application, Technology Acceptance.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud M.Si., Ph.D. ; 2). Adnan Kasofi S.Pd., MBA.
Subjects:	Manajemen > Manajemen , Business
Divisions:	FE > S1 Bisnis Digital
Depositing User:	Ilham Dwi Pamungkas .
Date Deposited:	05 Aug 2025 08:24
Last Modified:	05 Aug 2025 08:24
URI:	http://repository.unj.ac.id/id/eprint/58019

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