COFFEE SHOP RAMAH DIFABEL DALAM MEMBANGUN IDENTITAS PENYANDANG TULI (Studi Kasus: Peran Coffee Shop Difabis Cabang Kantor Walikota Jakarta Timur)

ALIYYA RASYIDIA, . (2025) COFFEE SHOP RAMAH DIFABEL DALAM MEMBANGUN IDENTITAS PENYANDANG TULI (Studi Kasus: Peran Coffee Shop Difabis Cabang Kantor Walikota Jakarta Timur). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Aliyya Rasyidia, Coffee Shop Ramah Difabel dalam Membangun Identitas Penyandang Tuli Studi Kasus : Peran Coffee Shop Difabis Cabang Kantor Walikota Jakarta Timur, Skripsi, Jakarta: Program Studi Sosiologi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta, 2025. Skripsi ini membahas mengenai konsep Difabis sebagai coffee shop ramah difabel. Penelitian ini memiliki tujuan untuk memahami latar belakang didirikannya Difabis dan memahami bagaimana peran Difabis dalam membangun identitas penyandang Tuli. Selain itu, penelitian ini bertujuan untuk mengidentifikasi dampak keberadaan Difabis dalam membangun identitas penyandang Tuli. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data dalam penelitian ini diperoleh melalui wawancara, observasi, dokumentasi, rekaman suara dan alat bantu komunikasi untuk mempermudah berinteraksi dengan penyandang Tuli. Penelitian dilakukan di Coffee Shop Difabis cabang Kantor Walikota Jakarta Timur. Penelitian ini dilaksanakan selama 7 bulan terhitung pada bulan Desember 2023 hingga Juni 2024. Subjek penelitian terdiri dari 7 orang yakni 1 orang pengelola Difabis, 3 orang pekerja di Difabis dan 3 orang pelanggan Difabis. Dalam menganalisis penelitian ini, peneliti menggunakan pemahaman Teori Identitas Sosial menurut Henri Tajfel, melalui proses kategorisasi sosial, identifikasi sosial dan perbandingan sosial. Hasil penelitian ini menunjukkan bahwa Difabis sebagai coffee shop ramah difabel memiliki peran dalam membangun identitas penyandang Tuli. Difabis memberikan kontribusi kepada komunitas Tuli dengan mempekerjakan penyandang Tuli, yang merupakan bagian dari program turunan Baznas (Badan Amil Zakat Nasional) DKI Jakarta. Melalui pelatihan pengembangan keterampilan dan layanan pelanggan yang diberikan, Difabis tidak hanya memberdayakan ekonomi penyandang Tuli tetapi juga meningkatkan kepercayaan diri mereka. Peneliti juga akan menganalisis dengan Teori Identitas Sosial Henri Tajfel. Melalui analisis ini, kita akan memahami bagaimana dampak kontribusi Difabis dalam membangun identitas sosial penyandang Tuli. Kata Kunci: Tuli, Coffee Shop Ramah Difabel, Identitas Sosial ***** Aliyya Rasyidia, Disability-Friendly Coffee Shop in Building the Identity of the Deaf Case Study: The Role of the Difabis Coffee Shop, East Jakarta Mayor's Office Branch, Thesis, Jakarta: Sociology Study Program, Faculty of Social Sciences and law, Jakarta State University, 2025. This thesis discusses the concept of Difabis as a disability-friendly coffee shop. This study aims to understand the background of the establishment of Difabis and understand how Difabis plays a role in building the identity of the Deaf. In addition, this study aims to identify the impact of the existence of Difabis in building the identity of the Deaf. This study uses a qualitative approach with a case study method. The data in this study were obtained through interviews, observations, documentation, voice recordings and communication aids to facilitate interaction with the Deaf. The study was conducted at the Difabis Coffee Shop, East Jakarta Mayor's Office branch. This study was conducted for 7 months from December 2023 to June 2024. The subjects of the study consisted of 7 people, namely 1 Difabis manager, 3 workers at Difabis and 3 Difabis customers. In analyzing this research, the researcher uses the understanding of Social Identity Theory according to Henri Tajfel, through the process of social categorization, social identification and social comparison. The results of this study indicate that Difabis as a disabled-friendly coffee shop has a role in building the identity of the deaf. Difabis contributes to the deaf community by employing deaf people, which is part of the derivative program of Baznas (National Zakat Agency) DKI Jakarta. Through the skills development training and customer service provided, Difabis not only empowers the economy of the deaf but also increases their self confidence. The researcher will also analyze Henri Tajfel's Social Identity Theory. Through this analysis, we will understand the impact of Difabis' contribution in building the social identity of the deaf. Keywords: Deaf, Disability-Friendly Coffee Shop, Social Identity

Item Type:	Thesis (Sarjana)
Additional Information:	1). Marista Christina Shally Kabelen, S.Fil., M.Hum 2). Atik Kurniawati, M.Si
Subjects:	Ilmu Sosial > Sosiologi Ilmu Sosial > Komunitas Sosial, Ras dan Kelompok
Divisions:	FIS > S1 Sosiologi
Depositing User:	Aliyya Rasyidia .
Date Deposited:	08 Aug 2025 02:13
Last Modified:	08 Aug 2025 02:13
URI:	http://repository.unj.ac.id/id/eprint/58441

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