ANALISIS TINGKAT EFEKTIVITAS SOCIAL MEDIA INFLUENCER TASYA FARASYA DALAM PROMOSI PRODUK KECANTIKAN DI ERA DIGITAL

MUHAMMAD IRSYAD SYAHPUTRA, . (2025) ANALISIS TINGKAT EFEKTIVITAS SOCIAL MEDIA INFLUENCER TASYA FARASYA DALAM PROMOSI PRODUK KECANTIKAN DI ERA DIGITAL. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text COVER.pdf Download (1MB)
	Text BAB 1.pdf Download (1MB)
	Text BAB 2.pdf Restricted to Registered users only Download (504kB) | Request a copy
	Text BAB 3.pdf Restricted to Registered users only Download (449kB) | Request a copy
	Text BAB 4.pdf Restricted to Registered users only Download (500kB) | Request a copy
	Text BAB 5.pdf Restricted to Registered users only Download (379kB) | Request a copy
	Text DAFTAR PUSTAKA.pdf Download (430kB)
	Text DAFTAR LAMPIRAN.pdf Restricted to Registered users only Download (1MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas influencer Tasya Farasya, dalam mempromosikan produk kecantikan di era digital. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan skala Likert. Populasi dalam penelitian ini adalah masyarakat DKI Jakarta yang mengikuti influencer Tasya Farasya. Teknik pengambilan sampel menggunakan metode purposive sampling dengan jumlah responden sebanyak 150 orang yang diperoleh melalui penyebaran kuesioner secara daring menggunakan Google Form. Analisis data dilakukan dengan menggunakan software SPSS (Statistical Program for Social Science). Hasil penelitian menunjukkan bahwa dimensi Visibility, Credibility, Attracton dan Power dalam model VisCAP berpengaruh terhadap efektivitas promosi produk kecantikan oleh influencer Tasya Farasya melalui media sosial Instagram. Kata Kunci: Influencer, VisCAP, Promosi Produk Kecantikan. ***** This study aims to determine the effectiveness of the influencer Tasya Farasya in promoting beauty products in the digital era. The research method used is quantitative with a Likert scale approach. The population in this study consists of Jakarta residents who follow the influencer Tasya Farasya. The sampling technique used is purposive sampling, with a total of 150 respondents obtained through online questionnaire distribution via Google Form. Data analysis was carried out using SPSS (Statistical Program for Social Science). The results of the study show that the dimensions of Visibility, Credibility, Attraction, and Power in the VisCAP model influence the effectiveness of beauty product promotion by the influencer Tasya Farasya through Instagram social media. Keywords: Influencer, VisCAP, Beauty Product Promotion.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Terrylina Arvinta Monoarfa, SE., MM. ; 2). Nofriska Krissanya, S.E., M.B.A., CHRP
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > D IV Pemasaran Digital
Depositing User:	Muhammad Irsyad Syahputra .
Date Deposited:	14 Aug 2025 06:45
Last Modified:	14 Aug 2025 06:45
URI:	http://repository.unj.ac.id/id/eprint/60754

Actions (login required)

View Item