PENGARUH INTENSITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP NARSISME PADA GENERASI Z

IBRAHIM ABDUSSALAM, . (2025) PENGARUH INTENSITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP NARSISME PADA GENERASI Z. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah intensitas penggunaan media sosial instagram mempengaruhi narsisme pada generasi z. Teknik pengambilan sampel yang digunakan adalah convenience sampling. Jumlah data data final pada penelitian ini adalah 238 responden yang merupakan generasi z kelahiran 1997 2012 yang memiliki minimal 1 akun aktif instagram. Teknik analisis data yang dilakukan yaitu simple linear regression melalui bantuan software IBM Statistical Package for the Social Science 23 Ver. Intensitas penggunaan media sosial instagram diukur dengan alat ukur Social Networking Use Scale (SONTUS) dari Olufadi (2016) , Sedangkan Narsisme diukur melalui Narcissistic Inventory Personality 16 (NPI -16) dari Daniel R. Ames , Paul Rose,Cameron P. Anderson (2006) Hasil penelitian menunjukkan bahwa terdapat hubungan yang signifikan antara intensitas penggunaan instagram dan narsisme pada generasi z. Meskipun pengaruhnya signifikan, hasil regresi menunjukkan bahwa hubungan tersebut cenderung lemah, dengan nilai R Square yang hanya sebesar 0.017. Artinya, intensitas penggunaan instagram hanya mampu menjelaskan sekitar 1.7% variasi narsisme. ***** This study aims to determine whether the intensity of Instagram use influences narcissism among Generation Z. The sampling technique used was convenience sampling. The final dataset consisted of 238 respondents who are members of Generation Z, born between 1997 and 2012, and have at least one active Instagram account. Data analysis was conducted using simple linear regression with the h fre elp of IBM Statistical Package for the Social Sciences (SPSS) version 23. The intensity of Instagram use was measured using the Social Networking Time Use Scale (SONTUS) developed by Olufadi (2016), while narcissism was measured using the Narcissistic Personality Inventory-16 (NPI-16) developed by Daniel R. Ames, Paul Rose, and Cameron P. Anderson (2006). The results of the study indicate a significant relationship between Instagram usage intensity and narcissism among Generation Z. Although the influence is statistically significant, the regression results show that the relationship is relatively weak, with an R Square value of only 0.017. This means that the intensity of Instagram use can only explain approximately 1.7% of the variance in narcissism.

Item Type:	Thesis (Sarjana)
Additional Information:	1).Dr. Lussy Dwiutami Wahyuni, M. Pd. ; 2).Anggi Mayangsari, M.Psi., Psikolog
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa
Divisions:	FPPsi > S1 Psikologi
Depositing User:	Users 30773 not found.
Date Deposited:	14 Aug 2025 01:38
Last Modified:	14 Aug 2025 01:38
URI:	http://repository.unj.ac.id/id/eprint/60766

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