PENGARUH KONFORMITAS TERHADAP PURCHASE DECISION BAHAN BAKAR MINYAK (BBM) PERUSAHAAN SWASTA PADA MASYARAKAT DEWASA AWAL DI JABODETABEK

NADYNE SHAKIRA DIAMANDA, . (2025) PENGARUH KONFORMITAS TERHADAP PURCHASE DECISION BAHAN BAKAR MINYAK (BBM) PERUSAHAAN SWASTA PADA MASYARAKAT DEWASA AWAL DI JABODETABEK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk melihat apakah terdapat pengaruh signifikan konformitas dengan purchase decision bahan bakar minyak (BBM) perusahaan swasta pada masyarakat dewasa awal di Jabodetabek. Metode penelitian yang digunakan adalah kuantitatif dengan metode pemilihan sample menggunakan purposive sampling. Subjek penelitian ini sebanyak 311 responden. Alat ukur yang digunakan adalah Conformity Scale, dan Purchase Decision Scale yang telah diadaptasi sesuai konteks penelitian. Analisis penelitian menggunakan metode analisis regresi linear sederhana. Hasil penelitian ini adalah terdapat pengaruh konformitas terhadap purchase decision bahan bakar minyak (BBM) perusahaan swasta pada masyarakat dewasa awal di Jabodetabek. Nilai kontribusi yang diberikan dari variabel konformitas ke purchase decision sebesar 6.1%. Pengaruh yang ditemukan memiliki arah negatif artinya semakin rendah konformitas maka semakin tinggi purchase decision. Kata Kunci: Purchase Decision, Konformitas, BBM swasta, Masyarakat Dewasa Awal ***** This study aims to see whether there is a significant influence of conformity with the purchase decision of fuel oil (BBM) of private companies in early adult communities in Jabodetabek. The research method used is quantitative with a sample selection method using purposive sampling. The subjects of this study were 311 respondents. The measuring instruments used are Conformity Scale, and Purchase Decision Scale which have been adapted according to the research context. The research analysis used simple linear regression analysis method. The result of this study is that there is an influence of conformity on the purchase decision of fuel oil (BBM) of private companies in early adult communities in Jabodetabek. The contribution value given from the conformity variable to the purchase decision is 6.1%. The influence found has a negative direction, meaning that the lower the conformity, the higher the purchase decision. Keywords: Purchase Decision, Conformity, Private Fuel, Early Adult Society

Item Type:	Thesis (Sarjana)
Additional Information:	1). Reny Rustyawati, M.A. ; 2). Dr. Anna Armeini Rangkuti, M.Si.
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa
Divisions:	FPPsi > S1 Psikologi
Depositing User:	Users 30973 not found.
Date Deposited:	14 Aug 2025 02:14
Last Modified:	14 Aug 2025 02:14
URI:	http://repository.unj.ac.id/id/eprint/61010

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