PENGARUH PENDAPATAN, LITERASI DIGITAL, DAN LINGKUNGAN SOSIAL TERHADAP INTENSI BERINVESTASI GENERASI Z DI DKI JAKARTA

ELVINA IRYUANITA, . (2025) PENGARUH PENDAPATAN, LITERASI DIGITAL, DAN LINGKUNGAN SOSIAL TERHADAP INTENSI BERINVESTASI GENERASI Z DI DKI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tren investasi di Indonesia menunjukkan peningkatan signifikan, salah satunya didorong oleh dominasi generasi Z sebagai investor pasar modal. Fenomena menarik muncul ketika generasi Z memiliki pendapatan relatif rendah namun mendominasi investasi pasar modal. Berdasarkan kondisi tersebut, penelitian ini bertujuan untuk menganalisis pengaruh pendapatan, literasi digital, dan lingkungan sosial terhadap intensi berinvestasi pada generasi Z di DKI Jakarta. Penelitian ini menggunakan data primer dengan pendekatan kuantitatif. Sampel penelitian berjumlah 100 responden generasi Z berusia 20–27 tahun yang sudah memiliki pendapatan dan berdomisili di DKI Jakarta. Teknik pengambilan sampel dilakukan secara purposive sampling dengan kuesioner sebagai instrument pengumpulan data. Data diolah menggunakan uji regresi linier berganda dengan bantuan perangkat lunak SPSS versi 25. Hasil uji T (parsial) menunjukkan: (1) tidak adanya pengaruh signifikan antara Pendapatan terhadap intensi berinvestasi: (2) adanya pengaruh positif dan signifikan antara literasi digital terhadap intensi berinvestasi: (3) adanya pengaruh positif dan signifikan antara Lingkungan sosial terhadap intensi berinvestasi. Hasil uji F (simultan) menunjukkan pengaruh positif dan signifikan antara pendapatan, literasi digital, dan lingkungan sosial terhadap intensi berinvestasi *****Investment trends in Indonesia have shown a significant increase, partly driven by the dominance of Generation Z as capital market investors. An interesting phenomenon emerges when Generation Z, despite having relatively low and unstable income, continues to dominate investment activities in the capital market. Based on this condition, this study aims to analyze the influence of Income Level, Digital Literacy, and Social Environment on Investment Intention among Generation Z in DKI Jakarta. This research uses primary data with a quantitative approach. The sample consists of 100 Generation Z respondents aged 20–27 years who already have income and reside in DKI Jakarta. The sampling technique was carried out using purposive sampling, with a questionnaire as the data collection instrument. The data were analyzed using multiple linear regression with the help of SPSS version 25. The partial test (t-test) results show that Income Level has no significant effect on Investment Intention, while Digital Literacy and Social Environment have a positive and significant effect. The simultaneous test (F-test) results indicate that Income, Digital Literacy, and Social Environment together have a significant positive effect on Investment Intention. These findings are expected to provide valuable insights for developing financial education strategies and investor protection programs targeting young investors in Indonesia.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Saparuddin M., M.Si. ; 2). Siti Fatimah Zahra, S.E.I., M.E
Subjects:	Ilmu Sosial > Industri, Buruh, Produksi > Pendidikan Ekonomi Ilmu Sosial > Keuangan
Divisions:	FE > S1 Pendidikan Ekonomi
Depositing User:	Elvina Iryuanita .
Date Deposited:	15 Aug 2025 15:58
Last Modified:	15 Aug 2025 15:58
URI:	http://repository.unj.ac.id/id/eprint/61144

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