PENGEMBANGAN MATERI AJAR KETERAMPILAN MENULIS TEKS IKLAN DENGAN MODEL CIRC BERBANTUAN MEDIA VISTACREATE KELAS VIII SMP.

ANDINI SHEILA NATALIA, . (2025) PENGEMBANGAN MATERI AJAR KETERAMPILAN MENULIS TEKS IKLAN DENGAN MODEL CIRC BERBANTUAN MEDIA VISTACREATE KELAS VIII SMP. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Andini Sheila Natalia, 2025. Pengembangan Materi Ajar Keterampilan Menulis Teks Iklan dengan Model Cooperative Integrated Reading and Composition (CIRC) Berbantuan Media VistaCreate Kelas VIII SMP. Skripsi. Program Studi Pendidikan Bahasa dan Sastra Indonesia, Fakultas Bahasa dan Seni, Universitas Negeri Jakarta. Penelitian ini bertujuan untuk mengembangkan materi ajar keterampilan menulis teks iklan dengan menggunakan model Cooperative Integrated Reading and Composition (CIRC) berbantuan media VistaCreate untuk siswa kelas VIII SMP. Metode penelitian yang digunakan adalah Research and Development (R&D) dengan mengacu pada model pengembangan ADDIE yang terdiri atas lima tahapan, yaitu: (1) Analysis, (2) Design, (3) Development, (4) Implementation, dan (5) Evaluation. Pelaksanaan penelitian ini dilakukan melalui uji coba terbatas pada siswa kelas VIII SMP Negeri 3 Jakarta menggunakan media VistaCreate dalam penyusunan teks iklan digital. Hasil analisis kebutuhan menunjukkan bahwa siswa membutuhkan materi ajar yang menarik secara visual dan mampu mendukung pembelajaran kolaboratif.Materi ajar yang dikembangkan mencakup konten teks iklan, aktivitas kerja kelompok, serta panduan penggunaan media VistaCreate untuk merancang iklan digital. Produk yang dihasilkan divalidasi oleh tiga ahli, yaitu ahli materi dengan tingkat kelayakan sebesar 92,5%, ahli media sebesar 90,8%, dan ahli metodologi pembelajaran sebesar 93,3%. Seluruh hasil validasi termasuk dalam kategori "sangat layak". Uji coba terbatas yang dilakukan kepada siswa menunjukkan hasil yang sangat positif. Berdasarkan hasil angket, sebanyak 96,67% siswa menyatakan bahwa materi ajar yang dikembangkan mudah dipahami, menyenangkan, serta mampu meningkatkan kemampuan menulis dan kreativitas siswa. Dengan demikian, dapat disimpulkan bahwa materi ajar keterampilan menulis teks iklan menggunakan model CIRC berbantuan media VistaCreate sangat layak digunakan dalam pembelajaran menulis teks iklan secara kolaboratif dan digital di kelas VIII SMP. Kata Kunci: materi ajar, teks iklan, model CIRC, VistaCreate, menulis, pembelajaran kolaboratif. ***** Text Writing Skills with the Cooperative Integrated Reading and Composition (CIRC) Model Assisted by VistaCreate Media for Class VIII Junior High School. Thesis. Indonesian Language and Literature Education Study Program, Faculty of Languages and Arts, State University of Jakarta. This study aims to develop teaching materials for advertising text writing skills using the Cooperative Integrated Reading and Composition (CIRC) model assisted by VistaCreate media for grade VIII junior high school students. The research method used is Research and Development (R&D) with reference to the ADDIE development model which consists of five stages, namely: (1) Analysis, (2) Design, (3) Development, (4) Implementation, and (5) Evaluation. The implementation of this research was carried out through a limited trial on grade VIII students of SMP Negeri 3 Jakarta using VistaCreate media in the preparation of digital advertising text. The results of the needs analysis showed that students need teaching materials that are visually appealing and able to support collaborative learning. The teaching materials developed include ad text content, group work activities, and a guide to using VistaCreate media to design digital ads. The resulting products were validated by three experts, namely material experts with a feasibility rate of 92.5%, media experts of 90.8%, and learning methodology experts of 93.3%. All validation results fall into the "very feasible" category. Limited trials conducted on students showed very positive results. Based on the results of the questionnaire, as many as 96.67% of students stated that the teaching materials developed were easy to understand, fun, and able to improve their writing skills and creativity. Thus, it can be concluded that the teaching material on advertising text writing skills using the CIRC model assisted by VistaCreate media is very feasible in learning to write advertising text collaboratively and digitally in grade VIII of junior high school. Keywords: teaching materials, ad texts, CIRC model, VistaCreate, writing, collaborative learning.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Fathiaty Murtadho, M.Pd. 2). Dr. Reni Nur Eriyani, M.Pd.
Subjects:	Bahasa dan Kesusastraan > Bahasa Indonesia
Divisions:	FBS > S1 Pendidikan Bahasa dan Sastra Indonesia
Depositing User:	Andini Sheila Natalia .
Date Deposited:	18 Aug 2025 13:16
Last Modified:	18 Aug 2025 13:16
URI:	http://repository.unj.ac.id/id/eprint/61227

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