PERANCANGAN UI/UX MEDIA KAWANHAWA BERBASIS WEBSITE SEBAGAI STRATEGI DIGITAL BRANDING DENGAN PENDEKATAN USER-CENTERED DESIGN (UCD)

SITI NUSYAFIQAH, . (2026) PERANCANGAN UI/UX MEDIA KAWANHAWA BERBASIS WEBSITE SEBAGAI STRATEGI DIGITAL BRANDING DENGAN PENDEKATAN USER-CENTERED DESIGN (UCD). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

ABSTRAK Siti Nursyafiqah, Perancangan UI/UX Media KawanHawa Berbasis Website Sebagai Strategi Digital Branding dengan Pendekatan User-Centered Design (UCD). Dosen Pembimbing: Ressy Dwitias Sari, S.T., M.T.I., Nur Elah., MT, CSA.. Program Studi Pendidikan Teknik Informatika dan Komputer. Fakultas Teknik. Universitas Negeri Jakarta. 2025. Perkembangan media digital menuntut platform berbasis website untuk memiliki tampilan antarmuka dan pengalaman pengguna yang baik agar mampu menyampaikan informasi secara efektif serta membangun citra digital yang kuat. Penelitian ini bertujuan untuk merancang User Interface (UI) dan User Experience (UX) website KawanHawa menggunakan pendekatan User-Centered Design (UCD). Proses perancangan dilakukan melalui beberapa tahapan UCD, yaitu plan the human-centered process, specify the context of use, specify user and organizational requirements, produce design solutions, dan evaluate design against user requirements. Hasil perancangan berupa wireframe dan mockup website yang disesuaikan dengan identitas visual dan kebutuhan pengguna. Evaluasi desain dilakukan melalui Preference Testing untuk mengetahui preferensi pengguna terhadap elemen tampilan antarmuka, serta pengujian User Experience menggunakan metode System Usability Scale (SUS). Hasil pengujian SUS menunjukkan skor rata-rata sebesar 81,61 yang termasuk dalam kategori Acceptable dengan nilai huruf B serta tingkat persepsi Excellent. Hasil tersebut menunjukkan bahwa website KawanHawa dinilai dapat diterima, mudah dipahami alur penggunaanya, dan mampu memberikan tingkat kenyamanan serta kepuasan bagi pengguna terhadap desain yang dihasilkan. Dengan demikian, rancangan UI/UX website KawanHawa dinilai telah memenuhi aspek kegunaan dan mampu mendukung strategi digital branding KawanHawa. Kata kunci: UI/UX, Strategi Digital Branding, User-Centered Design, Preference Testing, System Usability Scale ***** ABSTRACT Siti Nursyafiqah, UI/UX Design of the KawanHawa Website as a Digital Branding Strategy Using the User-Centered Design (UCD) Approach. Advisors: Ressy Dwitias Sari, S.T., M.T.I., Nur Elah, M.T., CSA. Study Program of Informatics and Computer Engineering Education, Faculty of Engineering, Universitas Negeri Jakarta, 2025. The rapid development of digital media requires website to have well-designed user interfaces and user experiences in order to deliver information effectively and build a strong digital brand image. This study aims to design the User Interface (UI) and User Experience (UX) of the KawanHawa website using the User-Centered Design (UCD) approach. The design process follows several UCD stages, including planning the human-centered process, specifying the context of use, identifying user and organizational requirements, producing design solutions, and evaluating the design based on user requirements. The results of this process are wireframes and mockups that align with the visual identity and user needs of KawanHawa. Design evaluation was conducted through Preference Testing to identify user preferences toward interface elements, as well as User Experience testing using the System Usability Scale (SUS). The SUS evaluation resulted in an average score of 81.61, which falls into the Acceptable category, with a grade of B and an Excellent adjective rating. These results indicate that the KawanHawa website is considered feasible for use, easy to understand in terms of user flow, and able to provide a satisfactory level of comfort and user satisfaction with the resulting design. Therefore, the UI/UX design of the KawanHawa website is considered usable and capable of supporting KawanHawa’s digital branding strategy. Keywords: UI/UX, Digital Branding Strategy, User-Centered Design, Preference Testing, System Usability Scale

Item Type:	Thesis (Sarjana)
Additional Information:	1. Rest Dwitias Sari, S.T., M.T.I. ; 2. Nur Elah, S.Kom., M.T., CSA.
Subjects:	Teknologi dan Ilmu Terapan > Teknik Komputer
Divisions:	FT > S1 Pendidikan Teknik Informatika Komputer
Depositing User:	Siti Nursyafiqah .
Date Deposited:	28 Jan 2026 03:06
Last Modified:	28 Jan 2026 03:06
URI:	http://repository.unj.ac.id/id/eprint/63828

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