ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI CONTINUOUS INTENTION TO USE APLIKASI MOBILE GAME ONLINE DI INDONESIA

ZAID AL FATIY, . (2026) ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI CONTINUOUS INTENTION TO USE APLIKASI MOBILE GAME ONLINE DI INDONESIA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh hedonic motivation, habit, dan social influence terhadap continuous intention to use aplikasi mobile game online di Indonesia secara parsial. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan teknik analisis Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Sampel dalam penelitian ini berjumlah 192 pengguna aplikasi mobile game online di Indonesia yang dipilih melalui teknik purposive sampling. Data dianalisis menggunakan perangkat lunak SmartPLS. Hasil analisis menunjukkan bahwa: (1) Hedonic motivation berpengaruh positif dan signifikan terhadap continuous intention to use aplikasi mobile game online. (2) Habit berpengaruh positif dan signifikan terhadap continuous intention to use aplikasi mobile game online. (3) Social influence berpengaruh positif dan signifikan terhadap continuous intention to use aplikasi mobile game online. Temuan ini menegaskan pentingnya peningkatan kualitas pengalaman bermain, pembentukan kebiasaan positif, serta optimalisasi interaksi sosial dalam aplikasi guna meningkatkan minat pengguna untuk terus menggunakan layanan mobile game online. ***** This study aims to analyze the partial effects of hedonic motivation, habit, and social influence on the continuous intention to use mobile game online applications in Indonesia. This research employs a quantitative approach using a survey method and Structural Equation Modeling based on Partial Least Squares (SEM-PLS) as the data analysis technique. The sample consists of 192 users of mobile game online applications in Indonesia selected through purposive sampling. The data were analyzed using SmartPLS software. The results indicate that: (1) hedonic motivation has a positive and significant effect on the continuous intention to use mobile game online applications; (2) habit has a positive and significant effect on the continuous intention to use mobile game online applications; and (3) social influence has a positive and significant effect on the continuous intention to use mobile game online applications. These findings emphasize the importance of enhancing the quality of gaming experience, fostering positive usage habits, and optimizing social interaction within applications to increase users’ intention to continue using mobile game online services.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Diena Noviarini, MM.Si. ; 2). Sabo Hermawan, S.Kom., M.Si.
Subjects:	Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Bisnis Digital
Depositing User:	Users 32948 not found.
Date Deposited:	05 Feb 2026 07:04
Last Modified:	05 Feb 2026 07:04
URI:	http://repository.unj.ac.id/id/eprint/64924

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