ANALISIS TINGKAT KEPUASAN PENGGUNA APLIKASI FEMALE DAILY DI JABOTABEK

FARAS MUMTAZAH SAJIDAH, . (2025) ANALISIS TINGKAT KEPUASAN PENGGUNA APLIKASI FEMALE DAILY DI JABOTABEK. Diploma thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kepuasan pengguna aplikasi Female Daily di wilayah Jabotabek menggunakan model End User Computing Satisfaction (EUCS) dengan lima dimensi: content, accuracy, format, timeliness, dan ease of use. Metode penelitian kuantitatif digunakan dengan survei online melalui Google Forms, melibatkan 128 responden yang merupakan pengguna aktif aplikasi Female Daily. Analisis data meliputi analisis deskriptif, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), dan Gap Analysis. Hasil penelitian menunjukkan bahwa dimensi content memiliki tingkat kepuasan tertinggi yaitu sebesar 85.45% dan indeks CSI tertinggi yaitu sebesar 75.25%, sedangkan dimensi accuracy memiliki tingkat kepuasan terendah yaitu sebesar 33.6% dan indeks CSI terendah yaitu sebesar 54.25%. Berdasarkan IPA, dimensi accuracy berada di kuadran I sebagai prioritas utama untuk dilakukan perbaikan kinerja. Gap Analysis mengungkapkan kesenjangan negatif pada semua dimensi, yang dimana dimensi accuracy memiliki nilai gap tertinggi yaitu sebesar sebesar -1,69. Implikasi praktis menekankan perlunya peningkatan pada kinerja keakuratan aplikasi untuk meningkatkan kepuasan pengguna. Kata Kunci: Kepuasan Pengguna, EUCS, Female Daily, Jabotabek, Analisis Kepuasan ***** This study aims to analyze the level of user satisfaction with the Female Daily application in the Jabotabek area using the End User Computing Satisfaction (EUCS) model with five dimensions: content, accuracy, format, timeliness, and ease of use. A quantitative research method was employed through an online survey via Google Forms, involving 128 respondents who are active users of the Female Daily application. Data analysis included descriptive analysis, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and Gap Analysis. The results showed that the content dimension had the highest satisfaction level at 85.45% and the highest CSI index at 75.25%, while the accuracy dimension had the lowest satisfaction level at 33.6% and the lowest CSI index at 54.25%. Based on IPA, the accuracy dimension is in quadrant I, making it a top priority for performance improvement. Gap Analysis revealed negative gaps in all dimensions, with the accuracy dimension having the highest gap value of -1.69. The practical implication emphasizes the need to improve the accuracy performance of the application to enhance user satisfaction. Keywords: User Satisfaction, EUCS, Female Daily, Jabotabek, Satisfaction Analysis

Item Type:	Thesis (Diploma)
Additional Information:	1). Andi Muhammad Sadat, SE. M.Si., Ph.D. ; 2). Adnan Kasofi, S.Pd., MBA.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > D IV Pemasaran Digital
Depositing User:	Faras Mumtazah Sajidah .
Date Deposited:	11 Mar 2026 06:54
Last Modified:	11 Mar 2026 06:54
URI:	http://repository.unj.ac.id/id/eprint/65963

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