PENGARUH CREATIVITY, SELF-EFFICACY, PERSONAL INNOVATIVENESS, DAN FACILITATING CONDITIONS TERHADAP DIGITAL ENTREPRENEURIAL INTENTION PADA GENERASI Z DI KOTA JAKARTA

AHMAD SALAHUDIN, . (2026) PENGARUH CREATIVITY, SELF-EFFICACY, PERSONAL INNOVATIVENESS, DAN FACILITATING CONDITIONS TERHADAP DIGITAL ENTREPRENEURIAL INTENTION PADA GENERASI Z DI KOTA JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Pengangguran di kalangan Generasi Z masih menjadi permasalahan serius, khususnya di wilayah perkotaan seperti Kota Jakarta. Perkembangan teknologi digital membuka peluang alternatif melalui kewirausahaan digital, namun niat Generasi Z untuk berwirausaha digital masih tergolong rendah. Penelitian ini bertujuan untuk menganalisis pengaruh creativity, self-efficacy, personal innovativeness, dan facilitating conditions terhadap digital entrepreneurial intention pada Generasi Z di Kota Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey research. Sampel penelitian terdiri dari Generasi Z yang berdomisili di Kota Jakarta dan diperoleh melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa creativity, self-efficacy, dan facilitating conditions berpengaruh positif dan signifikan terhadap digital entrepreneurial intention, sedangkan personal innovativeness tidak berpengaruh signifikan. Temuan ini mengindikasikan bahwa niat berwirausaha digital pada Generasi Z lebih dipengaruhi oleh faktor psikologis berupa kreativitas dan kepercayaan diri, serta dukungan lingkungan digital, dibandingkan oleh kecenderungan individu untuk mengadopsi inovasi teknologi. Penelitian ini diharapkan dapat menjadi rujukan bagi institusi pendidikan dan pemangku kebijakan dalam merancang strategi pengembangan kewirausahaan digital yang lebih efektif bagi Generasi Z. ***** Unemployment among Generation Z remains a serious issue, particularly in urban areas such as Jakarta. The rapid development of digital technology offers alternative opportunities through digital entrepreneurship; however, Generation Z’s intention to engage in digital entrepreneurship remains relatively low. This study aims to examine the influence of creativity, self-efficacy, personal innovativeness, and facilitating conditions on digital entrepreneurial intention among Generation Z in Jakarta. This study employed a quantitative approach using a survey research method. The research sample consisted of Generation Z individuals residing in Jakarta and was selected using purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that creativity, self-efficacy, and facilitating conditions have a positive and significant effect on digital entrepreneurial intention, while personal innovativeness has no significant effect. These findings suggest that digital entrepreneurial intention among Generation Z is more strongly influenced by psychological factors, such as creativity and self-confidence, as well as by supportive digital environments, rather than by individuals’ tendencies to adopt new technologies. This study is expected to serve as a reference for educational institutions and policymakers in designing more effective digital entrepreneurship development strategies for Generation Z.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Terrylina Arvinta Monoarfa, SE., MM. ; 2). Bagus Kharismawan, S.Si., M.A.B.
Subjects:	Ilmu Sosial > Perdagangan, e-commerce Ilmu Sosial > Kewirausahaan Manajemen > Manajemen , Business
Divisions:	FE > S1 Pendidikan Bisnis
Depositing User:	Ahmad Salahudin .
Date Deposited:	23 Jun 2026 02:47
Last Modified:	23 Jun 2026 02:47
URI:	http://repository.unj.ac.id/id/eprint/66395

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