PENGARUH TERPAAN MEDIA TIKTOK DAN KREDIBILITAS KREATOR @BUIRAMIRA TERHADAP PEMENUHAN KEBUTUHAN INFORMASI AKADEMIK MAHASISWA ILMU KOMUNIKASI TINGKAT AKHIR DI JAKARTA (STUDI KUANTITATIF PADA UNGGAHAN “BIKIN PROPOSAL SKRIPSI 1 HARI” 24 MEI 2025)

GUSTI AULIA RYANSYAH, . (2026) PENGARUH TERPAAN MEDIA TIKTOK DAN KREDIBILITAS KREATOR @BUIRAMIRA TERHADAP PEMENUHAN KEBUTUHAN INFORMASI AKADEMIK MAHASISWA ILMU KOMUNIKASI TINGKAT AKHIR DI JAKARTA (STUDI KUANTITATIF PADA UNGGAHAN “BIKIN PROPOSAL SKRIPSI 1 HARI” 24 MEI 2025). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Media sosial TikTok kini berkembang menjadi platform edukasi alternatif yang diandalkan mahasiswa dalam mengatasi fenomena academic burnout, khususnya pada fase krusial penyusunan tugas akhir. Konten edukasi seperti video "Bikin Proposal Skripsi 1 Hari" yang diunggah oleh akun @buiramira memicu diskursus mengenai efektivitasnya sebagai referensi akademis yang praktis. Penelitian ini dilakukan untuk mengetahui pengaruh terpaan media TikTok dan kredibilitas kreator @buiramira terhadap pemenuhan kebutuhan informasi akademik mahasiswa Ilmu Komunikasi tingkat akhir di Jakarta. Penelitian ini bertitik tolak pada studi media baru. Variabel independen dalam penelitian ini meliputi terpaan media yang dikaji melalui dimensi terpaan fisik, perhatian, hingga tahapan terpaan; serta variabel kredibilitas kreator yang diukur melalui dimensi kepercayaan, keahlian, daya tarik, rasa hormat, dan kesamaan. Sementara itu, variabel dependen penelitian adalah pemenuhan kebutuhan informasi akademik yang ditinjau berdasarkan pemenuhan kebutuhan kinetik dan kebutuhan potensial. Pendekatan penelitian ini adalah kuantitatif dengan metode survei eksplanatori. Instrumen yang digunakan berupa kuesioner dengan skala Likert 4 poin guna menghindari bias jawaban netral, yang disebarkan kepada 96 sampel responden yang tersebar di kampus di wilayah Jakarta. Pengambilan sampel dilakukan menggunakan teknik purposive sampling dengan kriteria subjek: mahasiswa aktif tingkat akhir pada program studi Ilmu Komunikasi di Jakarta yang telah terkena terpaan tayangan video tersebut. Data penelitian dianalisis melalui uji regresi linear berganda. Temuan penelitian memperlihatkan bahwa audiens telah terpapar konten secara intensif hingga mencapai tahap refleksi diri, yang secara efektif menjawab kebutuhan kinetik mendesak terkait penyusunan draf skripsi. Kredibilitas keilmuan @buiramira juga diakui oleh responden sehingga menumbuhkan kepercayaan yang memfasilitasi pemenuhan kebutuhan potensial mahasiswa. Lebih lanjut, terdapat pengaruh yang positif, linear, dan signifikan baik secara parsial maupun simultan antara terpaan media dan kredibilitas kreator terhadap pemenuhan kebutuhan informasi akademik. Hal ini mengindikasikan bahwa Ha diterima dan H0 berhasil ditolak, yang berarti tingginya paparan konten dan kuatnya kredibilitas kreator secara bersama-sama akan meningkatkan kepuasan informasi mahasiswa. Melalui penelitian ini, disarankan bagi kreator untuk mengoptimalkan visual tipografi pada materi kunci dan mulai menyertakan rujukan literatur ilmiah secara eksplisit untuk memperkuat keabsahan panduan. Mahasiswa dianjurkan untuk memanfaatkan fitur simpan agar konsumsi informasi terjadi secara sadar, sementara penelitian selanjutnya disarankan untuk memperluas populasi sampel ke luar Jakarta serta mempertimbangkan penambahan variabel seperti interaksi parasosial atau intensitas bimbingan dosen. ***** TikTok social media has currently evolved into an alternative educational platform relied upon by students to overcome the phenomenon of academic burnout, particularly during the crucial phase of writing their final thesis. Educational content such as the video "Bikin Proposal Skripsi 1 Hari" (Making a Thesis Proposal in 1 Day) uploaded by the @buiramira account sparked discourse regarding its effectiveness as a practical academic reference. This research was conducted to determine the influence of TikTok media exposure and the credibility of the creator @buiramira on fulfilling the academic information needs of final-year Communication Science students in Jakarta. This research is rooted in new media studies. The independent variables in this study include media exposure, which is examined through the dimensions of physical exposure, attention, and stages of exposure; as well as the creator's credibility variable, which is measured through the dimensions of trustworthiness, expertise, attractiveness, respect, and similarity. Meanwhile, the dependent variable of the research is the fulfillment of academic information needs, evaluated based on kinetic needs and potential needs. The research approach is quantitative with an explanatory survey method. The instrument used was a questionnaire with a 4-point Likert scale to avoid neutral response bias, which was distributed to 96 respondents spread across university campuses in the Jakarta area. Sampling was conducted using a purposive sampling technique with subject criteria: active final-year students in the Communication Science study program in Jakarta who had been exposed to the video content. The research data were analyzed using multiple linear regression tests. Research findings reveal that the audience had been intensively exposed to the content, reaching the stage of self-reflection, which effectively answered the urgent kinetic needs regarding the drafting of their thesis. The academic credibility of @buiramira is also acknowledged by respondents, thereby fostering trust that facilitates the fulfillment of students' potential needs. Furthermore, there is a positive, linear, and significant influence, both partially and simultaneously, between media exposure and creator credibility on the fulfillment of academic information needs. This indicates that Ha is accepted and H0 is successfully rejected, meaning that high content exposure and strong creator credibility collectively increase students' information satisfaction. Through this research, it is suggested that the creator optimizes typography visuals on key materials and begins to explicitly include scientific literature references to strengthen the validity of the guidelines. Students are advised to utilize the save feature so that information consumption occurs consciously, while future studies are recommended to expand the sample population beyond Jakarta and consider adding variables such as parasocial interaction or the intensity of lecturer supervision.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Kinkin Yuliaty Subarsa Putri, M.Si.
Subjects:	Ilmu Sosial > Komunikasi
Divisions:	FIS > S1 Ilmu Komunikasi
Depositing User:	Gusti Aulia Ryansyah .
Date Deposited:	27 Jul 2026 08:20
Last Modified:	27 Jul 2026 08:20
URI:	http://repository.unj.ac.id/id/eprint/67252

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