PERSEPSI MAHASISWA FISH UNJ TENTANG VOUCHER DISKON MAKANAN DI TIKTOK DALAM MEMENUHI KEBUTUHAN KONSUMSI

FEBY INDRIYANI, . (2026) PERSEPSI MAHASISWA FISH UNJ TENTANG VOUCHER DISKON MAKANAN DI TIKTOK DALAM MEMENUHI KEBUTUHAN KONSUMSI. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui persepsi mahasiswa Fakultas Ilmu Sosial dan Hukum Universitas Negeri Jakarta (FISH UNJ) tentang voucher diskon makanan di TikTok serta perannya dalam memenuhi kebutuhan konsumsi mahasiswa. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Data diperoleh melalui observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa mahasiswa FISH UNJ memiliki persepsi positif terhadap voucher diskon makanan di TikTok yang tercermin dalam aspek kognitif, afektif, dan konatif. Mahasiswa memahami manfaat voucher sebagai sarana penghematan, merasa senang dan puas dalam penggunaannya, serta memiliki kecenderungan untuk terus memanfaatkan voucher yang tersedia. Selain itu, voucher diskon makanan di TikTok berperan dalam memenuhi kebutuhan konsumsi mahasiswa yang meliputi kebutuhan fisiologis, keamanan, sosial, harga diri, dan aktualisasi diri. Hasil penelitian menunjukkan bahwa voucher diskon makanan di TikTok membantu mahasiswa memenuhi kebutuhan konsumsi sekaligus mengelola pengeluaran sehari-hari secara lebih efektif. ***** This study aims to examine the perceptions of students of the Faculty of Social Sciences and Law, State University of Jakarta (FISH UNJ), regarding food discount vouchers on TikTok and their role in fulfilling students’ consumption needs. This study employed a descriptive method with a qualitative approach. Data were collected through observation, in-depth interviews, and documentation. The findings show that FISH UNJ students have positive perceptions of food discount vouchers on TikTok, which are reflected in cognitive, affective, and conative aspects. Students understand the benefits of vouchers as a means of saving money, feel happy and satisfied with their use, and tend to continue utilizing the available vouchers. Furthermore, food discount vouchers on TikTok play a role in fulfilling students’ consumption needs, including physiological, safety, social, esteem, and self-actualization needs. The findings indicate that food discount vouchers on TikTok help students meet their consumption needs while managing their daily expenses more effectively.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Budiaman, M.Si; 2). Prof. Dr. Abdul Haris Fatghehipon, M.Si.
Subjects:	Ilmu Sosial > Teori Ekonomi Ilmu Sosial > Perdagangan, e-commerce
Divisions:	FIS > S1 Pendidikan IPS
Depositing User:	Feby Indriyani .
Date Deposited:	31 Jul 2026 02:43
Last Modified:	31 Jul 2026 02:43
URI:	http://repository.unj.ac.id/id/eprint/67890

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