KETERLEKATAN TINDAKAN EKONOMI DENGAN IDENTITAS BUDAYA (STUDI KASUS PEDAGANG PARFUM ARAB DI KAWASAN CONDET, JAKARTA TIMUR)

DESWITA ADELLIA, . (2026) KETERLEKATAN TINDAKAN EKONOMI DENGAN IDENTITAS BUDAYA (STUDI KASUS PEDAGANG PARFUM ARAB DI KAWASAN CONDET, JAKARTA TIMUR). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dilatarbelakangi oleh adanya fenomena praktik ekonomi di mana aktivitas perdagangan sangat terkait dengan latar belakang budaya etnis pelaku ekonomi. Penelitian ini bertujuan mengkaji bagaimana ruang ekonomi di kawasan Condet, Jakarta timur merepresentasikan karakteristik parfum Arab sebagai komoditas pedagang Arab, melihat bagaimana keterlekatan identitas budaya terlihat dalam praktik transaksi jual beli parfum Arab, serta untuk mengetahui analisis konsep keterlekatan dalam praktik jual beli parfum Arab di kawasan Condet, Jakarta Timur dengan menggunakan menggunakan perspektif teori Embeddedness oleh Mark Granovetter dengan tetap mempertimbangkan aspek ethno ekonomi dalam analisisnya. Penelitian ini menggunakan metode campuran (Mixed Methods) dengan lebih menekankan penggunaan metode kualitatif dan studi kasus, penelitian dilakukan terhadap 3 toko parfum Arab yang berlokasi di kawasan Condet, Jakarta Timur. Adapun subjek penelitian terdiri dari 8 informan yang meliputi Habib (tokoh masyarakat), pemilik toko, karyawan, serta konsumen parfum Arab, pengumpulan data dilakukan melalui teknik wawancara mendalam, dokumentasi, serta penyebaran survey Google form pada 35 pelanggan parfum Arab di kawasan Condet. Hasil penelitian menunjukan bahwa karakteristik pedagang parfum Arab di kawasan Condet tercermin melalui ciri khas aroma parfum, desain toko, serta penggunaan simbol dan tulisan Arab pada berbagai media dan produk. Penelitian ini juga menemukan adanya keterlekatan budaya dalam praktik jual beli yang ditunjukan melalui jaringan kekerabatan dan kepercayaan, religiusitas yang kuat, reputasi komunitas pedagang parfum Arab, serta adaptasi ekonomi untuk mempertahankan keberlangsungan usaha. Keterlekatan yang ada tercermin dari adanya bonding, jaringan sosial yang kuat dan lemah (strong ties and weak ties), kepercayaan (trust) dan norma (norms) yang berkembang di komunitas Arab. Análisis kritis menunjukan bahwa selain menciptakan keunggulan, keterlekatan ekonomi berpotensi menimbulkan over embeddedness. ***** This study is motivated by the phenomenon of economic practices in which trading activities remain strongly embedded in the ethnic cultural backgrounds of economic actor. This study aims to examine how the economic space in the Condet area, East Jakarta, represent the characteristics of Arabian parfume as a commodity of Arab merchants, to explore how cultural identity is embedded in the buying and selling practices of Arab parfume, and to analyze the concept of embeddedness in the trading practices of Arab parfume merchants in Condet, East Jakarta. The analysis employs Mark Granovetter’s Embeddedness Theory while also considering the perspective of ethno-economics. This research adopts a mixed methods approach, with a greater emphasis on qualitative methods and a case study design. The study was conducted at three Arab parfume store located in Condet, East Jakarta. The research involved eight informants, consisting of a community leader (Habib), store owners, employees, and customers of Arabian parfume. Data were collected through in-depth interview, documentation, and a Google Forms survey administered to 35 customers of Arabian parfume in the Condet area as respondent. The finding reveal that the characteristics of Arab parfume merchants in Condet are reflected in the distinctive fragrance of Arab parfume, the design of parfume stores, and the use of Arabic symbols and script across various media and products. The study also find that cultural embeddedness in buying and selling practices is manifested through kinship networks and trust, strong religiousity, the reputation of Arab parfume merchant community, and the economic adaptation strategies to sustain business continuity. This embeddedness is reflected in bonding social capital, strong and weak ties, trust, and norms that have developed within the Arab community. The critical analysis further demonstrates that, while economic embeddedness creates competitive advantages, it also has the potential to generate over-embeddedness.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Yuanita Aprilandini Siregar, S.Sos., M.Si; 2). Dr. Rusfadia Saktiyanti, S.Sos., M.S.i.
Subjects:	Ilmu Sosial > Sejarah Ekonomi, Kondisi Ekonomi Ilmu Sosial > Sosiologi Ilmu Sosial > Komunitas Sosial, Ras dan Kelompok
Divisions:	FIS > S1 Sosiologi
Depositing User:	Deswita Adellia .
Date Deposited:	03 Aug 2026 04:03
Last Modified:	03 Aug 2026 04:03
URI:	http://repository.unj.ac.id/id/eprint/68152

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