ANALISIS PENGARUH HARGA, PENDAPATAN, DAN BANDWAGON EFFECT TERHADAP PERMINTAAN TIKET KONSER K-POP: STUDI KASUS KONSER THE DREAM SHOW 4 IN JAKARTA

KAYLA HERDANI ARMINTA, . (2026) ANALISIS PENGARUH HARGA, PENDAPATAN, DAN BANDWAGON EFFECT TERHADAP PERMINTAAN TIKET KONSER K-POP: STUDI KASUS KONSER THE DREAM SHOW 4 IN JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian kuantitatif korelasional dengan pendekatan cross-sectional ini menganalisis fenomena tingginya permintaan tiket konser K-Pop di Jakarta meskipun dihadapkan pada hambatan finansial berupa lonjakan harga dan keterbatasan pendapatan. Dilaksanakan pada 11 sampai dengan 13 Juni 2026, penelitian bertujuan menguji hubungan antarvariabel dengan populasi NCTzen yang menjadi target pasar konser NCT DREAM The Dream Show 4 in Jakarta. Sampel ditentukan melalui metode purposive sampling, di mana data primer dikumpulkan menggunakan kuesioner daring (skala interval dikodekan dan skala Likert), sedangkan data sekunder diperoleh dari publikasi resmi kementerian, BPS, serta media berita. Karakteristik responden seluruhnya merupakan perempuan usia produktif di wilayah Jabodetabek yang berprofesi sebagai karyawan kelas menengah ke bawah. Analisis data menggunakan statistik deskriptif, uji instrumen (validitas dan reliabilitas), serta uji asumsi klasik (normalitas, multikolinearitas, dan heteroskedastisitas). Hasil analisis deskriptif mengungkapkan bahwa pengaruh Bandwagon Effect tergolong rendah, sementara tingkat permintaan tiket berada pada kategori tinggi. Penelitian ini menyimpulkan bahwa harga berpengaruh signifikan dan berbanding lurus dengan permintaan akibat adanya Veblen Effect, di mana harga tinggi meningkatkan nilai prestise penggemar. Sebaliknya, variabel pendapatan dan Bandwagon Effect tidak berpengaruh signifikan. Keputusan pembelian tiket terbukti didorong oleh motivasi internal individu yang kuat demi eksistensi sosial, alih-alih sekadar mengikuti tren lingkungan atau besaran pendapatan. ***** This quantitative correlational study with a cross-sectional approach analyzes the phenomenon of high demand for K-Pop concert tickets in Jakarta despite financial barriers such as price spikes and limited income. Conducted from June 11 to 13, 2026, the study aims to examine the relationships among variables within the NCTzen population, which constitutes the target market for the Dream Show 4 concert in Jakarta. The sample was determined using “purposive sampling”; primary data was collected via an online questionnaire, while secondary data was obtained from official publications by the BPS, and news media. All respondents were women of working age in the Greater Jakarta area employed as lower-middle-class workers. Data analysis utilized descriptive statistics, instrument validation, and tests of classical assumptions. The results of the descriptive analysis revealed that the influence of the Bandwagon Effect was classified as low, while the level of ticket demand fell into the high category. This study concludes that price has a significant and direct effect on demand due to the Veblen Effect. Conversely, the income variable and the Bandwagon Effect do not have a significant impact. Ticket-purchasing decisions are driven by strong individual internal motivations for social status rather than environmental trends or income levels.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dicky Iranto, S.E., M.SE. 2). Fitra Dila Lestari, M.Pd.
Subjects:	Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Pendidikan Ekonomi
Depositing User:	Kayla Herdani Arminta .
Date Deposited:	10 Aug 2026 07:27
Last Modified:	10 Aug 2026 07:27
URI:	http://repository.unj.ac.id/id/eprint/69626

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