RINTISAN USAHA PRODUK SAUS LO MEIN INSTAN "ME!NOVA"

MUHAMMAD IQBAL RAMADHAN, . (2026) RINTISAN USAHA PRODUK SAUS LO MEIN INSTAN "ME!NOVA". Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis hasil rintisan usaha produk Saus Lo Mein Instan “Me!nova” sebagai saus siap pakai bercita rasa oriental yang praktis digunakan untuk hidangan tumisan dan marinasi. Berdasarkan hasil penelitian pendahuluan, produk diformulasikan menggunakan 2% pati singkong sebagai agen pengental untuk menghasilkan tekstur yang ideal dengan harga jual yang ekonomis. Proses produksi dilaksanakan di Kelapa Gading, Jakarta Utara, selama satu periode penjualan dengan menerapkan sistem open pre-order dan make to stock. Metode penelitian yang digunakan adalah metode survei rintisan usaha yang mencakup aspek pemasaran, produksi, penjualan, dan kepuasan konsumen. Strategi pemasaran dilakukan melalui media sosial Instagram, WhatsApp, serta promosi langsung menggunakan metode word of mouth. Target pasar produk meliputi mahasiswa, pekerja, dan ibu rumah tangga. Selama satu periode penjualan, produk dipasarkan dengan harga Rp 20.000 per kemasan ukuran 250 ml dan mengalami kenaikan food cost sebesar 60%. Hasil penjualan mencapai Rp 600.000 atau sebesar 50% dari target omzet Rp 1.200.000, dengan jumlah penjualan sebanyak 30 kemasan, serta menghasilkan laba bersih sebesar Rp 163.026. Penjualan berhasil menjangkau wilayah Jakarta Utara, Jakarta Timur, Depok, dan Bekasi. Kendala yang dihadapi selama pelaksanaan usaha adalah belum tercapainya target penjualan karena promosi yang masih terbatas dan produk yang masih baru sehingga tingkat pengenalan merek belum optimal. Upaya yang dilakukan untuk mengatasi kendala tersebut adalah meningkatkan promosi melalui media sosial, memperluas jaringan pemasaran, dan memanfaatkan promosi dari mulut ke mulut secara lebih intensif. Hasil survei kepuasan konsumen terhadap 27 responden menggunakan metode Customer Satisfaction Index (CSI) memperoleh nilai 92,4% dengan kategori sangat puas. Berdasarkan hasil tersebut, Saus Me!nova memiliki tingkat penerimaan konsumen yang sangat baik dan berpotensi untuk terus dikembangkan. Kata kunci: Saus lo mein, saus instan, pati singkong, rintisan usaha, kepuasan konsumen. ***** This study aimed to analyze the results of the Me!nova Instant Lo Mein Sauce startup as a ready-to-use oriental-flavored sauce that is practical for stir-fried dishes and marinades. Based on preliminary research, the product was formulated using 2% tapioca starch as a thickening agent to achieve an ideal texture while maintaining an affordable selling price. The production process was carried out in Kelapa Gading, North Jakarta, during one sales period by implementing a combination of open pre-order and make-to-stock systems. The study employed a business startup survey method covering marketing, production, sales, and consumer satisfaction aspects. Marketing strategies were conducted through Instagram, WhatsApp, and direct promotion using the word-of-mouth method. The target market included university students, employees, and housewives. During one sales period, the product was sold at IDR 20,000 per 250 mL package with a 60% food cost markup. Total sales reached IDR 600,000, equivalent to 50% of the sales target of IDR 1,200,000, with 30 packages sold, resulting in a net profit of IDR 163,026. The product was successfully distributed to consumers in North Jakarta, East Jakarta, Depok, and Bekasi. The main challenge encountered during the business implementation was the failure to achieve the targeted sales due to limited promotional activities and the product's low brand awareness as a newly introduced product. To address this issue, promotional activities were intensified through social media, broader marketing networks, and more extensive word-of-mouth promotion. The consumer satisfaction survey involving 27 respondents, analyzed using the Customer Satisfaction Index (CSI) method, yielded a score of 92.4%, indicating a very satisfied category. Based on these findings, Me!nova Sauce showed excellent consumer acceptance and strong development potential. Keywords: Lo mein sauce, instant sauce, cassava starch, business start-up, customer satisfaction.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Yeni Yulianti, M.Pd. ; 2). Dr. Guspri Devi Artanti, M.Si.
Subjects:	Tata Boga
Divisions:	FT > D IV Seni Kuliner dan Pengelolaan Jasa Makanan
Depositing User:	Muhammad Iqbal Ramadhan .
Date Deposited:	11 Aug 2026 08:08
Last Modified:	11 Aug 2026 08:08
URI:	http://repository.unj.ac.id/id/eprint/69678

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