RINTISAN USAHA PADA PRODUK "MUNGBOKKI" DENGAN PENGAPLIKASIAN SAUS PADANG

CHATY CASYA NAPITUPULU, . (2026) RINTISAN USAHA PADA PRODUK "MUNGBOKKI" DENGAN PENGAPLIKASIAN SAUS PADANG. Diploma thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan mengembangkan produk pangan inovatif yang memadukan cita rasa Korea dan Indonesia, sekaligus meningkatkan nilai guna bahan pangan lokal. Metode yang digunakan mencakup analisis aspek pasar dan pemasaran, aspek produksi, aspek organisasi dan manajemen, serta aspek keuangan, termasuk perhitungan Break Even Point (BEP) dan pengukuran tingkat kepuasan konsumen menggunakan metode Customer Satisfaction Index (CSI). Hasil penelitian menunjukkan bahwa selama satu periode penjualan, produk “Mungbokki” berhasil terjual sebanyak 80 pack dengan harga Rp12.500 per pack sehingga memperoleh omzet sebesar Rp1.000.000, sementara nilai CSI mencapai 91,43% (dibulatkan 91%) yang termasuk kategori “Sangat Puas”. Analisis BEP menunjukkan usaha ini diperkirakan mencapai titik impas setelah menjual 594 pack, atau dalam waktu sekitar 41 bulan. Berdasarkan hasil tersebut, dapat disimpulkan bahwa rintisan usaha “Mungbokki” memiliki peluang yang baik untuk dikembangkan lebih lanjut melalui peningkatan kualitas produk, inovasi menu, dan optimalisasi strategi pemasaran digital guna memperluas jangkauan pasar. ***** The study aims to develop an innovative food product that combines Korean and Indonesian flavors while increasing the utilization value of local food ingredients. The methods applied cover market and marketing analysis, production aspects, organizational and management aspects, and financial aspects, including Break Even Point (BEP) calculation and consumer satisfaction measurement using the Customer Satisfaction Index (CSI) method. The results show that during one sales period, “Mungbokki” sold 80 packs at a price of Rp12,500 per pack, generating revenue of Rp1,000,000, while the CSI score reached 91,43% (rounded to 91%), categorized as “Very Satisfied.” The BEP analysis indicates that the business is expected to reach its break-even point after selling 594 packs, or within approximately 41 months. Based on these results, it can be concluded that the “Mungbokki” startup business has good potential for further development through product quality improvement, menu innovation, and optimization of digital marketing strategies to expand market reach.

Item Type:	Thesis (Diploma)
Additional Information:	1). Dr. Nur Riska, S.Pd., M.Si. ; 2). Salsa Belladinna Putri Utami, M.Pd.
Subjects:	Tata Boga
Divisions:	FT > D IV Seni Kuliner dan Pengelolaan Jasa Makanan
Depositing User:	Users 36091 not found.
Date Deposited:	12 Aug 2026 03:30
Last Modified:	12 Aug 2026 03:30
URI:	http://repository.unj.ac.id/id/eprint/69895

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