ANALISIS VISITOR EXPERIENCE FASILITAS DIGITAL INTERAKTIF DI GALERI INDONESIA KAYA

BENITO JUHANTYO WIBOWO, . (2026) ANALISIS VISITOR EXPERIENCE FASILITAS DIGITAL INTERAKTIF DI GALERI INDONESIA KAYA. Sarjana thesis, Universitas Negeri Jakarta.

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Abstract

Penelitian ini bertujuan untuk menganalisis visitor experience pengunjung terhadap fasilitas digital interaktif di Galeri Indonesia Kaya berdasarkan dimensi Entertainment, Education, Esthetics, dan Escapism. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan teknik purposive sampling. Sampel penelitian berjumlah 102 responden yang pernah berkunjung dan menggunakan fasilitas digital interaktif di Galeri Indonesia Kaya. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan statistik deskriptif dengan bantuan IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa visitor experience pengunjung berada pada kategori tinggi dengan nilai rata-rata keseluruhan sebesar 3,93. Dimensi Esthetics memperoleh penilaian tertinggi, sedangkan dimensi Entertainment memperoleh penilaian terendah namun tetap berada pada kategori tinggi. Temuan ini menunjukkan bahwa fasilitas digital interaktif di Galeri Indonesia Kaya mampu menciptakan pengalaman kunjungan yang positif, terutama melalui tampilan visual, desain ruang, suasana galeri, serta penyajian konten budaya secara interaktif. ***** This study aims to analyze visitors’ experience toward interactive digital facilities at Galeri Indonesia Kaya based on the dimensions of Entertainment, Education, Esthetics, and Escapism. This research used a descriptive quantitative approach with a purposive sampling technique. The sample consisted of 102 respondents who had visited and used the interactive digital facilities at Galeri Indonesia Kaya. Data were collected through a Likert-scale questionnaire and analyzed using descriptive statistics with IBM SPSS Statistics. The results show that visitors’ experience is categorized as high, with an overall mean score of 3.93. The Esthetics dimension obtained the highest score, while the Entertainment dimension obtained the lowest score but remained in the high category. These findings indicate that the interactive digital facilities at Galeri Indonesia Kaya are able to create a positive visitor experience, particularly through visual appearance, spatial design, gallery atmosphere, and interactive cultural content

Item Type:	Thesis (Sarjana)
Additional Information:	1). Agung Kresnamurti Rivai P., ST., M.M.; 2). Adnan Kasofi, S.Pd., MBA
Subjects:	Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > D IV Pemasaran Digital
Depositing User:	Benito Juhantyo Wibowo .
Date Deposited:	11 Aug 2026 08:28
Last Modified:	11 Aug 2026 08:28
URI:	http://repository.unj.ac.id/id/eprint/70015

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