PENGARUH WEBSITE QUALITY DAN E-SERVICE QUALITY TERHADAP PURCHASE INTENTION MELALUI TRUST PLATFORM TOP UP GAME

FINI PANDEWIDINATA, . (2026) PENGARUH WEBSITE QUALITY DAN E-SERVICE QUALITY TERHADAP PURCHASE INTENTION MELALUI TRUST PLATFORM TOP UP GAME. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh website quality dan e-service quality terhadap purchase intention melalui trust pada pengguna platform top up game. Penelitian ini dilatarbelakangi oleh meningkatnya persaingan platform top up game yang menuntut penyedia layanan untuk menghadirkan kualitas website dan layanan digital yang mampu membangun kepercayaan serta meningkatkan niat pembelian pengguna. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei. Data dikumpulkan melalui penyebaran kuesioner kepada 183 responden yang merupakan pengguna platform UPOINT.ID dan dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa website quality, e-service quality, dan trust berpengaruh positif dan signifikan terhadap purchase intention. Selain itu, website quality dan e-service quality juga terbukti berpengaruh positif dan signifikan terhadap trust. Hasil pengujian mediasi menunjukkan bahwa trust mampu memediasi secara signifikan pengaruh website quality maupun e-service quality terhadap purchase intention. Temuan penelitian ini menunjukkan bahwa peningkatan kualitas website dan kualitas layanan elektronik yang disertai dengan penguatan kepercayaan pengguna merupakan strategi penting dalam meningkatkan niat pembelian pada platform top up game. **** This study aims to analyze the influence of website quality and e-service quality on purchase intention through trust among users of a game top-up platform. This research is motivated by the increasing competition among game top-up platforms, which requires service providers to deliver high-quality websites and digital services that can build user trust and enhance purchase intention. This study employed a quantitative research method with a survey approach. Data were collected through questionnaires distributed to 183 users of the UPOINT.ID platform and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS 4.0 software. The results indicate that website quality, e-service quality, and trust have a positive and significant effect on purchase intention. In addition, website quality and e-service quality also have a positive and significant effect on trust. The mediation analysis demonstrates that trust significantly mediates the relationship between website quality and purchase intention, as well as between e-service quality and purchase intention. These findings suggest that improving website quality and electronic service quality, accompanied by strengthening user trust, is an important strategy for increasing purchase intention on game top-up platforms.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Diena Noviarini, M.M.Si. ; 2). Fildzah Shabrina, S.Pd., M.Kom.
Subjects:	Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Bisnis Digital
Depositing User:	Fini Pandewidinata .
Date Deposited:	11 Aug 2026 09:22
Last Modified:	11 Aug 2026 09:22
URI:	http://repository.unj.ac.id/id/eprint/70019

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